APP Research on Mobile Phone Interface- Focusing on Visual Attention and Visual Comfort of Icons -
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Taking smart phone APP icons as the research object, and visual complexity, icon shape and icon composition form as variables, this paper discusses the effects of these factors on users' visual attention and comfort. The three-factor experimental method of experimental psychology (three-factor experiential design of repeated measurement of one factor) was adopted. The results show that visual complexity, shape and composition form of icons have significant effects on visual attention respectively; but these factors have no significant interaction effect on visual attention. The subjective measurement of visual comfort shows that icon shape and visual complexity have a significant impact on visual comfort; visual complexity, icon shape and icon composition form have no significant interaction effect on visual comfort. This research shows that triangular icons are easier to attract the attention of young users; circular icons make users feel more comfortable; simple solid icons can attract the attention of young users. Therefore, designers can combine different icon shapes with different design demands when designing smart phone icons. That is to choose comprehensive and concise icons to attract users' attention so they can play a better guiding role, thus to bring a better user experience.
Abstract
Taking smart phone APP icons as the research object, and visual complexity, icon shape and icon composition form as variables, this paper discusses the effects of these factors on users' visual attention and comfort. The three-factor experimental method of experimental psychology (three-factor experiential design of repeated measurement of one factor) was adopted. The results show that visual complexity, shape and composition form of icons have significant effects on visual attention respectively; but these factors have no significant interaction effect on visual attention. The subjective measurement of visual comfort shows that icon shape and visual complexity have a significant impact on visual comfort; visual complexity, icon shape and icon composition form have no significant interaction effect on visual comfort. This research shows that triangular icons are easier to attract the attention of young users; circular icons make users feel more comfortable; simple solid icons can attract the attention of young users. Therefore, designers can combine different icon shapes with different design demands when designing smart phone icons. That is to choose comprehensive and concise icons to attract users' attention so they can play a better guiding role, thus to bring a better user experience.
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