조미료 패키지디자인이 브랜드 충성도에 미치는 관계성 연구

Abstract

Various brands have launched every day. Therefore, in order for choosing a product, there are many factors which can affect customers’ selection. In the past, the prices and quantities of products were crucial factors to choose the products; however, nowadays an image of the brand and other emotional factors have become important factors. Seasoning brands that put a higher value in safety of the foods also change their brand image with ‘free addition’ to open the market of seasonings. Accordingly, new markets of seasoning brands that had a difficulty in a selling are opened. Thus, people can get information and memorize the image of products and brands from a package design. This research deals with the relationship between seasoning package designs and brand loyalties and this research is conducted by data and designs analysis and surveys. From this research when people choose the products, package designs are a pivotal role. In design analysis, design system analysis of foreign products, design system analysis of domestic seasoning brands, receptacles and layout analysis of seasoning packages, brands of signature and logotype, and color analysis were conducted. According to the result of analysis of domestic seasoning design and surveys, customers have high loyalty for seasoning brands. Moreover, customers intend to choose distinct seasoning package designs and buy this product continuously. Especially, receptacles of package designs considering modern customers’ lifestyle and graphic changes have a great effect on purchasing. In the future, the market of seasoning will launch the products that consider health of customers and give reliance to customers. Therefore, it can be predicted that in the highly competitive seasoning markets, there are many trying to change. In conclusion, in order for improving band loyalty of customers in the seasoning markets, distinct strategies of package designs will be needed among other design factors.