친환경소재가 적용된 화장품브랜드 용기디자인에 관한 연구

Abstract

As the ever-growing awareness of well-being that pursuits of health, youthfulness and happy, it has been emphasized that concerning about environment and health life style. With these life styles, our awareness and concern for environment have been growing. It explored the releasing of environment-friendly products and environment-friendly packages. Recently, the functional cosmetic products, claiming to naturalism products and oriental medicine products have been growing up to the main field in the cosmetic products field. As many cosmetic brands have been putting up the vegetable, they have made the plan for the whole process of manufacturing cosmetic products including the step from acquiring raw materials to wasting wastes in advance. And they believe the brand image can be imprinted on consumer's minds with these strategies. It seems that the consumer's desire has reflected to use the cosmetic products of environment-friendly image and the environment-friendly ingredients. Furthermore, in the future, the company's image will be under the control of 'environment-friendly.' In this situation, companies may be required to make an investment and effort from the point of view of environment-friendly. In this study, thus, I researched the effective design strategy through analysing the proper packing material for the naturalism concept and manufacturing systems. This study can be meaningful to not only offer the data for seizing the environment-friendly materials but also raise the awareness of consumer for environment-friendly. And it can also offer the useful strategy to strengthen the company's image.