창의적인 아이디어 발상법의 유형에 따른 몰입도에 관한 연구

Abstract

This study identifies which conception shows higher level of flow between linguistic conception and visual conception in the process of generating creative idea by the students majoring in design. Based on the result of the research, we would like to find out efficient conception for creative conception education for the students in Design Departments. The target of the research is freshmen of Visual Design Department located in Seoul, and Flow State Scale developed by Jackson & Marsh is used as a tool for measurement. Based on the Csikszentmihalyi's concept of flow, FSS survey is divided into four sub-elements including control, attention, curiosity and inner motivation, and 3 questions comprise each sub-element, which makes 12 questions in total. The creative idea conception experiment for FSS measurement aims to design the symbol of Jeju Island. The experiment was conducted as we divide the total process into linguistic concept A and visual concept B. Right after the students finished the process of conception, they were conducted with FSS measurement. As a result of experiment and survey, as for concentration, linguistic conception was measured at 3.10, while visual conception was measured at 3.60, which shows that the gap of average is 0.50. As for curiosity, the linguistic conception was measured at 3.44,while visual conception was measured at 3.71, which shows the gap of average is 0.27. Additionally, as for inner motivation, the linguistic conception was measured at 3.10, while visual conception was measured at 3.67, which shows the gap of average is 0.56. In this regard, the flow of visual conception turns out to be higher than that of linguistic conception for inner motivation by a statistically significant level. Although it is not statistically significant, the flow of visual conception for attention element is likely to be higher than that of linguistic conception. Also, the flow of visual conception is stronger for curiosity, however the result is not statistically significant. In conclusion, it is necessary to suggest visual conception to encourage students in Design Departments to generate idea conception that requires inner motivation. In addition to inner motivation, it is more efficient to suggest visual conception which provides higher flow than linguistic concept.