지역전통식품 한과의 포장디자인 개발사례 -‘강릉쌀조청유과’를 중심으로-

Abstract

Amongst the general public's expending interest in traditional provincial delicacies the study relies its purpose on a remarkable development of a package design for Gangneung Han Gwa products and its enhancement of consumption popularization. The observation and close examination of the samples have been done in order to meet with the academic expectations for the study. About 18 dairy samples were chosen from both online and offline markets that were currently on sale nationwide, and the package design involving those 18 samples corresponded in analysis. With analysis result and precedent study, the development direction of packaging design was drawn as follows. First, the packaging shall highlight product’s image and its logo. Second, the packaging shall highlight Geographical Indication System. Third, the packaging shall be small packaging unit, as snacks’ packaging. Fourth, the packaging shall be designed, with color expression, to appeal to consumer by giving favorable impression for oil-and-honey-pastry in terms of taste. Fifth, by expressing products’ image with picture, the packaging shall be unique, so it can be distinguished from other products. The directions for a further development for the design were materialized based on the analysis results and the subsequential examinations. The study progressed to the logo typography design, individual package design and also other individual package design for couplings in boxes. The study weighs on the academic contribution to support the courage of YongNong Gangneung Han Gwa Corporate whose brand-value has an incredible potential to increase profits internationally.