도시브랜드 이미지 향상을 위한 효율적 관광문화상품 연구 - 경주시를 중심으로

Abstract

The tourism culture products are also a scale indicating a cultural level of the locality. Some local specific tourism culture products provide an opportunity to establish an city brand image and promote local economy. Although roles of tourism resources and cultural products are increasingly emphasized, specific researches or alternatives of Korean tourism culture products are not sufficiently suggested. This study examines Gyeongju-si as an alternative for enhancing city brand image and promoting local economy, which intends to be a global tourism city containing long history and cultural characteristics. And the purpose of it is to suggest tourism culture products and designs to accommodate historic, cultural and artistic values and images of Gyeongju-si, based on states and features of tourism culture products. On the basis of a tourism guideline created by Gyeongju City Hall, a program is composed of several tourist attractions in Gyeongju by selecting a naming, <Jangwonguepje>. Therefore, 7 exam centers are selected And constructions and designs of tourism culture products which are able to maximize satisfaction of tourists and more effective understandings of localities through the tourism that experiences and learning by each tourist spots are reinforcedIt is expected that developing and branding of an ideal tourism culture product, <Jangwonguepje>, using local characteristics and historic foundations of Gyeongju may promote satisfactions of tourists and sales of tourism culture products, and provide a foundation for developing tourism industry in Gyeongju-si through creation of new high value-added products.