아트 인스피레이션이 적용된 패션브랜드의 컬렉션 색채특성 분석

Abstract

The purpose of this study is to suggest basic information about artistic color application and usage in fashion area through application analysis of color which is an important element that determines the emotional value of a brand which is one of fashion design elements as a first step to approach to a variety of expressive ways of modern fashion art inspiration. The research used both theoretical and practical methods. The theoretical method was to categorize the art through the concept of the art and inspiration. For practical method, it analyzed the fashion brands and art works that reflected art inspiration at the four famous world art collections for the last three years and compared and analyzed the color application characteristics that were applied at fashion brands and art works. The result is as follows. First, the fashion brands that applied art inspiration used YR, RB and GY series widely. In the tone area, the use of 1Area and 4Area was highly distributed. The art area used YR and RB series more than any other colors. 3Area and 4Area were highly distributed in the art area. Second, in the fashion brand, B-series showed the highest frequency, R-series showed the highest value, in the art, and G-series showed the lowest value in all fields. Third, in the color and tone composition chart, the color categories and the R70B~R90B series were the highest in the fashion brand, and the achromatic and Y70R~Y90R series were the highest in the art. In the case of color tone, distribution in 4Area was high in both fashion and art. As a result of the above research, it is found that the color characteristics of fashion brands and arts have partially in common, but the wider color and tone are used in the characteristics of fashion brands' using colors than that of arts.