오행론에 근거한 한국 문화디자인의 확장성 연구 - 문화코드로서 12지신을 중심으로 -

Abstract

Currently, the cultural philosophy of Korea is missing. The government is carrying out a project to promote traditional cultural contents to the world through the ‘Han Brand’ strategy. This strategy covers six ares of Korean language, Korean dishes, Korean dress, Korean paper, Korean house and Korean music. but there is no definite method for commercialization. Korean culture is permeated into life based on the five elements theory, there are not many people aware of this. In this study, the design was developed by interpreting the Korean culture based on the five elements. The five elements theory means five factors of the ‘Wood, fire, earth, iron, water’ and that is one of the oriental natural philosophies and a world view. These five factors are very important as a basic element in the creation of all things and in human daily life. This study analyzed the attributes of 5-color, 5-form, 5-bearing and Korean consonants on the basis of five elements theory, and developed Korean 12 animal system culture design. As a result, five types of spaces with five colors applied to five elements were developed and Korean language 12 animal system typography illustration was developed and applied to the space form. The Korean language 12 animal system illustrations were applied to various fields and were able o produce an expanded form. In other words, it can be understood that various results can be derived by storytelling the meaning of the contents in Korean culture design which combines ideational shape and color based on the five elements theory. The development of a design consisting of a matrix of five elements theory was able to establish various types through the philosophical analysis. Therefore, this study is expected to be the basic data for Korean cultural design making.