페스티벌 브랜딩을 위한 프로젝션 맵핑 개발연구

Abstract

The research background and purpose of this study is the development of image contents of festival branding which maximizes the effect of projection mapping. The research subjects are domestic and overseas video including the opening ceremony of the 2018 PyeongChang Winter Olympic Games, the 2018 Inter-Korean Summit Talks Media Show, and the 2015 Gwangju Universiade. The research method is to examine the applicability of festival branding based on Mixed Reality. The applicability to the operational definition of the researcher means three things: palceless, material variation, and time expansion. Based on this, the reciprocity of the projection mapping between the director and the user can be schematized. As a result of the study, the images of various venues such as stadium, sky, The changes in physical properties enabled the active reinterpretation of objects to the audience such as digital lines, moving structures, and brush touches. As for the expansion of time, the historical motif change is derived by the flow of time such as classical motive, dynamic direction, and the nighttime. The change that stimulates the five senses beyond the vision showed a sense of communicative power by representing the boundary between reality and virtual through technical and empirical realization. In conclusion, high-level image utilization such as projection mapping builds festival branding with unique festival content. Mixed reality, which is the expansion meaning of projection mapping, combines virtual and reality to show new visual information and enables real-time interaction without additional wearing equipment.