파사드 특성과 상업 간판의 연관 관계 연구

Abstract

This study aims to suggest signboard design improvement method based on signal characteristic in urban environment by reviewing the past cases on urban environment established by buildings, signboard, and product display in the city. This study analyzed the structural difference, signboard, and product display method for each city based on the facade. To find the method for improving the signboard design, this study analyzed the signal characteristic facade, signboard, and product display in western, Japanese, and Korean medieval paintings. In western cases, the indoor product display was unavailable due to relatively dark structure and signboards have been used for a long time. In Asian countries, the openings were wide and the displayed product and service were apparent. Thus, the signboards were used in limited cases. Although Japan, China, Korea are all Asian countries, the countries have a unique feature. While Japan had relatively static commercial activities, China and Korea had active commercial activities. Also, Korean stores displayed products in a wide structure without division between indoor and outdoor. In western and Asian countries, products played the role of signboard instead of characters and the sculptures representing the products or services were installed due to illiteracy issue. This study suggests the effective signboard improvement method in relationship between the horizontal elements such as facade, signboard, and product display. This study also promotes active use of various elements to provide visual information to users who are accustomed to horizontal elements. In conclusion, using the signal characteristic of each element is expected to help in establishing the direction for the signboard design improvement.