단어 연상과 개념적 은유 및 유추를 활용한 공익포스터 디자인 개발 연구

Abstract

In investigating design's tactics and development, it is very important to shape up the method and tool. Further visual or graphic ideas lie in the center of the project. This research stresses importance of the idea and examines the basic system of the graphic image, and presents six pieces of public poster in terms of the idea. First, word association and conceptual metaphor and analogy are examined. Also theories on symbolic system are analyzed to figure out the system's feature and to support this research. Second, terminologies in association with "nature conservation" are drawn by carrying out surveys. Third, these works make it possible to analyze the basic system of symbols. Finally, six pieces of public poster are made in terms of the thought which associates visual metaphor with symbolic system. This research's results are as follows: First, ideas were developed in order of word weight. Second, combining them into one image creates a new image and meaning. Third, the process of analogy thinking from step 1 to step 4 is a creative solution to problem solving. In summary the design of public posters begins with connecting more than two words that are selected in association with the subjects of the posters. The subjects are expressed by conceptual metaphor, anology and their meaning by making use of word association. The method proposed here would be a useful guideline in designing and developing public posters.