스마트홈을 위한 시나리오기반 서비스디자인 연구

Abstract

Providing a new lifestyle through smart home technology is an important factor in the apartment Brand Experiences(BX). In order to provide the best BX for customers, scenario-based service design proposals are required. The purpose of this study is to propose smart home service scenarios that meets the needs of users in order to strengthen the BX of construction companies. In order to provide a new BX, the following service design methods were used. First, we conducted a user research through user diaries, in-depth interviews and home-visiting. Second, the direction of smart home design is presented by finding user behavior patterns, creating persona and customer journey maps, and finally introducing smart home user scenarios and service blueprints. In this study, 3 types of personas were derived from perfect Housekeeper, tech-savvy, and family healers, and the scenarios were written based on them. The smart home scenario is created as a transformer living room that transforms into the desired space and a Butler service scenario that handles everything, and finally presents the service design including smart home interacting devices through the production of a blueprint for Butler service. This study confirms the importance of providing new experiences to strengthen the experience of apartment brands and suggests new scenarios using smart technology.