제20대 대통령선거 지상파 출구조사 모션 인포그래픽 표현요소에 따른 사용성 평가에 관한 연구

Abstract

Various motion infographics are being competitively attempted to effectively deliver the exit polls of the presidential election by broadcasting stations to users. The purpose of this study is to convey the practical research necessity and implications of motion infographic through effective motion infographic expression and usability evaluation of the terrestrial exit survey of the 20th presidential election. In order to analyze terrestrial motion infographic expression elements, this study analyzed motion infographic expression elements for each broadcasting station through consideration of previous studies. In order to verify the usability evaluation according to the motion infographic expression element, an online survey was conducted after directly watching the terrestrial motion infographic exit survey video. Using online surveys, a total of 161 people participated in the study with the minimum sample figures by age. As a result of this study, there was a difference in usability evaluation according to terrestrial motion infographic expression elements. KBS broadcasting is centered on 2D graphic expression elements, SBS broadcasting uses 3D graphic virtual characters, and MBC broadcasting is centered on black-and-white photographs and calligraphy effects. Through an empirical study on usability evaluation, SBS motion infographic expression elements were the highest in overall usability evaluation. Through this study, we learned the implications that each broadcaster has theoretical and practical implications that user-centered motion infographic expression is very important.