충북 도시브랜드 정체성 제고를 위한 상징이미지 프로젝트 연구- CI 디자인을 중심으로 -

Abstract

The symbol currently used in Chungcheongbuk-do has been in use for 25 years since its development in 1998, raising the problem that it does not reflect the rapidly changing trend of globalization and the developing modern era. Therefore, this study began to promote the pride of the residents and re-establish the city brand strategy of Chungbuk through the development of symbols that express the future vision and identity of Chungbuk. This project focuses on CI development research, which began with the launch of the [Chungbuk Youth Brand Group], which involved five students from K University's design department in Chungcheongbuk-do. Students analyzed the guides presented by related organizations to compress the concept, developed each idea, and went through various variations to derive the final five symbol marks and the CI of the application results. It is common for most local governments to select design service works by entrusting them to brand development companies when developing representative symbolic images. However, this project can be of the greatest significance in that the ideas that young people who will share the future with the local community became the source of the development of CI in Chungcheongbuk-do, and is expected to be used as an efficient example of developing CI for other local governments in the future.