1인 창조기업 사례연구 : 더한익스피리언스의 창업과 합병

Abstract

This paper is to study the sustainable growth strategies of one-man start-up business which was founded with government support and later have successfully merged to a company for synergy. We analyze the success factors of one-man start-up from the entrepreneurship such as risk-taking and challenge, and innovation and value creation. The strategic management implications from the case study are following :(1) The success of the one-man business would be affected not only by the entrepreneur’s capability and will to succeed, but also by the way how to utilize the strength of the one-man start-up. (2) The innovative idea to identify and enter into the niche market is important to the business since it lacks the resources and capabilities including capital. And (3) the stage of the moving forward is required for the sustainable growth by merging to a company with whom the synergy effects can be realized. The policy implications of this case study are summarized as follows : (1) The one-man start-up business may result in the relatively disadvantageous contract formation in the opportunity of merging into a big firm or investment from venture capital. In the process of merge with a bigger firm, the consultation support by a legal counsel services would be critical to minimize the disadvantage to the inexperienced owner of the start-up. (2) The emphasis of the government policy needs to be shifted from the support to the beginning stage of the start-ups to the sustainable growth of them and ultimately to the fair deal in the merge and acquisition by the big company. The establishment of the one-stop supporting system is inevitable in the sound ecosystem with successful one-man start-up businesses. And it is important to vitalize a merge and acquisition marketplace to recover the initial investment of the start-ups. And (3) the systematic education curricula with various levels for the start-ups will provide the potential challengers of the information and knowledge required for start-up. This case will offer a best practice to foster the motivation for the venture by the young people with entrepreneurship.