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OTT와 극장 영화의 시기별 영상제작기법에 대한 내용 분석

A Content Analysis of Visual Production Techniques for OTT and Theater Movies over Time

정세훈|안지훈
한국소통학회 (Korean Speech & Communication Association)|2024.05|한국소통학보 (Journal of Speech, Media and Communication Research)|제23권 제2호|pp. 85-124|DOI https://doi.org/10.51652/ksmca.2024.23.2.3

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OTT영상제작기법화면크기샷의 구도샷의 길이샷의 움직임Visual production techniqueScreen sizeShot angleShot lengthShot movement

초록

본 연구에서는 OTT 오리지널 영화와 극장 영화가 시기의 변화 (2016년부터 2022년까지)에 따라 영상제작기법의 차이가 있는지 살펴보았다. 동기화된 매개 정보처리의 제한용량모형(the limited capacity model of motivated mediated message processing) 이론을 바탕으로 극장과 OTT 영화의 화면크기에 따른 수용자의 정보 처리의 차이로인해 발생하는 영상제작기법의 차이를 보고자 하였다. 구체적으로, (1) 샷의 구도와 (2) 샷의 길이/밀도, 그리고 (3) 샷의 움직임 측면에서 차이를 살펴보기 위해, 2016-2017년과 2021-2022년의 총 4년간 극장 영화와 OTT 플랫폼인 넷플릭스에서 방영된 오리지널영화를 대상으로 총 96개(2개 매체 × 8개 작품 × 3개 분석 대상 구간 × 2구간 시기)의영상 콘텐츠를 각 2분씩 총 192분(96콘텐츠 × 2분)의 영상을 분석하였다. 첫째, 샷의구도와 관련하여 OTT 오리지널 영화는 극장 영화에 비해 클로즈업과 바스트샷과 같은가까운 구도를 더 많이 사용하였고, 풀샷을 적게 사용했다. 또 최근일수록 OTT 오리지널 영화는 극장 영화에 비해 풀샷과 같은 먼 구도를 더 많이 사용하였다. 둘째, 샷의 길이/밀도 관련하여, OTT 오리지널 영화는 극장 영화에 비해 샷의 길이가 짧았으며, 밀도도 더 높았다. 2016-2017년에 비해 2021-2022년에 제작된 영화의 샷의 길이가 짧아졌다. 셋째, 샷의 움직임과 관련하여, OTT 오리지널 영화는 극장 영화에 비해 픽스샷을 더 많이 사용하였다. 또, 2016-2017년에 비해 2021-2022년에 제작된 영화의 전체적인 샷의 움직임이 증가하였다. 이러한 연구결과는 화면 크기에 따른 영상제작기법의 변화에 기인하는 것으로 해석 가능하다.

Abstract

This study examines the differences in visual production techniques for OTT and movies over time (from 2016 to 2022). Based on the limited capacity model of motivated mediated message processing theory, this research attributes the differences in visual production techniques to the screen size of OTT and movies. Focusing on three visual production techniques, (1) shot angle, (2) shot length/density, and (3) shot movement, this study analyzed 96 clips (2 media x 8 contents x 3 different analysis units x 2 production periods) totaling 192 minutes (96 clips x 2 minutes each) produced in years 2016 – 2017 and 2021 – 2022 for OTT and theater movies. First, regarding shot angle, OTT contents used more shots in closer range such as close up and bust shot and less full shots than movies. Also, more recent OTT contents produced in 2021-2022 used more farther shots such as full shots than movies. Second, regarding shot length/density, OTT contents showed shorter shot length and higher shot density than movies. Also, more recent contents produced in 2021-2022 showed shorter shot length. Third, regarding shot movement, OTT contents used more fix shots than movies. Also, more recent contents produced in 2021-2022 showed an increase in shot movement. These results could be interpreted in terms of changes in production techniques due to screen size.

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