논문KCI 등재
민감성이 패션 혁신성에 미치는 영향
Exploring the Role of Sensitivity on Fashion Innovativeness
1
조회
0
다운로드
1
인용
0
참고문헌
주제분류생활과학
초록
Abstract
The purpose of this study is to identify the relationships among price sensitivity, brand sensitivity, and fashion innovativeness. The data used in this study were gathered through surveying university students residing in Seoul metropolitan area using convenience sampling method. One hundred thirty eight questionnaires were used in statistical analysis, confirmatory factor analysis and path analysis using structural equation modeling. The results showed that the higher the price sensitivity, the lower the fashion innovativeness and the brand sensitivity.
참고문헌 (11)
- "Fashion Innovativeness, Fashion Diffusion and Brand Sensitivity among Adolescents", 7(1) (2003)
- "Comparative Fit Indexes in Structural Models" (1990)
- "Journal of the Academy of Marketing Science Vol" (1991)
- "Price Sensitivity and Innovativeness for Fashion among Korean Consumers", 145(5) (2005)
- "Innovativeness and Price sensitivity: Managerial, Theoretical and Methodological Issues", 6(3) (1997)
- "The Effects of Body Image on Clothing Attitude, Fashion Innovativeness, and Shopping in American Female College Students", 22(8) (1998)
- "Overlap of Innovativeness and Opinion Leadership of Male Consumers across Product Class", 20(4) (1996)
- "Consumer Segmentation of Clothing Products by Fashion Conformity", Innovativeness and their Reference Group, 2001, pp.25(7), ~
- "Adolescents’ Brand Sensitivity in Apparel: Influence of Three Socialization Agents", 27(1) (2003)
- "Brand Royalty and Price Sensitivity: Moderating Effect of Fashion Innovativeness" (2006)
- "Novelty Seeking, Fashion Innovative Behavior and Personal Influence: What Gender Tells", 24(2) (2000)
관련 논문AI추천
소비자 혁신성향이 스마트 의류 혁신성 평가에 미치는 영향강경영한국의류산업학회 · 한국의류산업학회지2009 · 제11권 제3호소비자의 유행혁신성과 기술혁신성이 스마트 의류에 대한 태도와 구매의도에 미치는 영향강경영, 진현정한국의류산업학회 · 한국의류산업학회지2007 · 제9권 제1호여성복 디테일 종류에 따른 감성과 상대적 영향력나영주, 정경용한국의류산업학회 · 한국의류산업학회지2005 · 제7권 제2호현대패션에 나타난 복합패션이미지의 패션감성 분석김지연, 이경희한국의류산업학회 · 한국의류산업학회지2009 · 제11권 제1호創造的 패션디자인 프로세스에 關한 硏究오나령, 이승희한국패션비즈니스학회 · 패션 비즈니스2007 · 제11권 제2호스마트 의류 Newness와 혁신성 평가강경영, 진현정한국의류산업학회 · 한국의류산업학회지2007 · 제9권 제5호