대한민국 행복 지도: 소셜미디어를 활용한 대한민국 지역별
Happiness Map of Korea: Regional Difference in Happiness in Korea Using Social Media
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최근 행복에 대한 관심이 증가하는 가운데 개인의 행복을 예측하는 다양한 심리적인 변인들에 대한연구가 많이 이루어졌다. 그러나 아직까지 국내에서는 거시적 수준에서의 환경적인 요인들을 고려한 행복 연구가 부족한 실정이다. 이에 본 연구는 개인의 행복 수준을 예측하는 거시적인 요인으로 지역을 살펴보았고, 대한민국에 거주하고 있는 사람들의 주관적 안녕감이 17개 권역에 따라 어떻게 다른 지를 조사하였다. 이를 위해 소셜미디어에서 수집한 데이터를 활용하여 총 1,039,426명의 2,261,667건수의 응답을 분석하였다. 본 연구는 대규모 데이터를 활용함으로써 제한된 표본을 가진 기존 연구의 한계를 극복하였으며 기존 연구에서 사용한 측정치를 보완한 종합적인 행복 측정치인 안녕지수를 활용하였다. 다층적인 구조를 가지고 있는 자료의 특성을 고려하여 저자들은 위계적 선형 모형(hierarchical linear modeling)을 이용하였으며, 분석 결과 응답자들의 행복은 17개 권역에 따라 유의미한 차이가 있는 것으로 나타났다.
Abstract
In recent years, there has been an increase in happiness research, many of which focused on the psychological variables that are associated with happiness. However, there is a dearth of research conducted in Korea that focused on ecological factors to explain happiness. In light of this background, the present study considered region as an important factor that predicts individual differences in happiness and investigated the level of happiness in 17 regions in Korea. We used the data collected by social media from 1,039,426 respondents, which amounted to 2,261,667 responses in total. The large size of the present data allowed us to overcome the limitation of previous studies. Moreover, the “Annyeong Index” used in the current data encompassed multiple aspects of happiness that complement the happiness measure used in previous studies. Considering the multi-level structure of the data, we used hierarchical linear modeling and found that the level of happiness differed by 17 regions in Korea.
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