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가격차에 의한 수요대체를 고려한 최적가격 및 주문량 결정을 위한 추계학적 모형

A Stochastic Model for Deciding Optimal Prices and Ordering Quantities in the Presence of Price-Driven Substitution

김상원
한국생산관리학회 (The Korean Production And Operations Management Society)|2010.03|한국생산관리학회지 (Journal of the Korean Production and Operations Management Society)|제21권 제1호|pp. 23-43|DOI 10.21131/kopoms.21.1.201003.23

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참고문헌

키워드

SubstitutionPricing확정적 모형추계학적 모형수요대체가격결정최적화 모형수익경영Deterministic ModelStochastic ModelOptimization ModelRevenue Management
주제분류경영학

초록

수요대체는 고객이 원래 구매하려고 했던 상품의 품절로 인하여 구매할 수 없는 경우 이를 대체할 수 있는 유사한 상품을 구매함으로써 발생한다. 뿐만 아니라 수요대체는 고객이 원래 구매하려고 했던 상품의 가격의 변화에 의하여 대체 가능한상품을 구매함으로써 발생하는 경우도 있으며 이를 가격차에 의한 수요대체라 한다. 본 연구에서는 두 상품 간의 가격차에 의하여 발생하는 수요대체를 고려할 때 최적가격과 주문량을 결정하는 추계학적 최적화 모형을 제시한다. 또한 본 연구에서 제시된 추계학적 모형을 기존에 제시된 바 있는 확정적 모형과 비교한다. 본 연구의 목적은 모형의 이론적 및 실증 분석을 통하여 가격차에 따른 수요대체가 최적해 및 기대수익에 어떠한 영향을 주는가를 규명하는데 있다.

Abstract

Substitution occurs when a customer cannot purchase the originally requested product due to stockout and might buy a substitutable or similar product. Substitution also occurs when a customer might purchase a substitutable product if the price of the originally requested product changes, which is referred to as price-drive substitution. In this study, we consider a stochastic optimization model for deciding the optimal prices and ordering quantities in the presence of price-driven substitution. We also compare the existing deterministic price-driven substitution model with the stochastic price-driven substitution model of this research. The objective of this study is to investigate the impact of price-driven substitution on the optimal solutions and the expected profits through theoretical analysis and numerical experiments.

참고문헌 (44)

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관련 논문AI추천

용량한계와 수요대체를 고려하는 항공편의 최적 좌석용량 할당 및 가격 결정김상원한국항공경영학회 · 한국항공경영학회지2011 · 제9권 제3호재제조제품의 수요대체 상황에 따른 최적생산 및 가격결정 비교김상원, 이수열산업개발연구소 · 산업혁신연구2009 · 제25권 제4호제품대체를 고려한 편의점의 진열공간 할당과 재고보충을 위한 해법박양병, 윤성준한국산업경영시스템학회 · 한국산업경영시스템학회지2014 · 제37권 제1호이중 재고한계점에 반응하는 고객이탈행위를 고려한 강건한 뉴스벤더 모델정욱, 이세원한국산업경영시스템학회 · 한국산업경영시스템학회지2013 · 제36권 제1호서로 다른 항공편 간의 수요 이동을 고려한 최적 좌석재고 관리 모형 연구김상원한국항공경영학회 · 한국항공경영학회지2013 · 제11권 제6호제품이전 및 재고능력을 고려한 두 품목 재고모형김남영한국산업경영학회 · 경영연구2008 · 제23권 제2호

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