대중문화론의 관점에서 본 스포츠 패러다임과 표출양상

Abstract

The purpose of this research is to review the theoretical framework related to the correlation between sport and popular culture in order to search for the paradigm that is manifested via popular culture theory’s perspective. Among the perspectives of the diverse theories of culture presented by Won Yong-jin (2004), this research focused on four theories of culture, which are culturism, structuralism, conflict oriented, and consumerism that are related to sport phenomenon. The double-sidedness of culture and consumption are the core areas that are handled by sport humanities. The sport paradigm studied from the popular culture theory’s perspective, presented in this research, is as follows. First is the sport’s culturism theory of culture. Culturism is perceived, not at the class or conflict level, but as unfolding interpretation of the public which is the main entity of popular culture newly. Second is the sport’s structuralism culture theory. Structuralism continued to force human beings to depend on structure, which was an especially important tool in case of sport. Despite the fact that sport’s function is a positive one, this research noticed that dispute may continue to rise due to the interpretation carried out merely from the structuralism viewpoint. Third is the sport’s conflict oriented theory of culture. Sometimes, sport unintentionally expresses conflicts with the popular culture. This is based on the political and social elements of conflict that are inherent to sport. There was a dispute regarding these elements. Fourth is the theory of consumption culture level approach as it concerns sport. This perspective is the basis of capitalism because repetition of consumption through re-production is the phenomenon that sustains today’s market economy. The results of the research carried out based on the above mentioned discourse could play a role in establishing sport related cultural theoretical system and base.