백제문화 관광거점도시 육성방안 연구 - 공주를 중심으로

Abstract

The high value of cultural heritage does not necessarily equate to high tourism potential. This is especially true if the heritage lacks touristic appeal, marketability, convenience, and visibility. This study, focusing on Baekje cultural heritage rather than the broader concept of cultural assets, explores strategies for developing Gongju as a hub city capable of generating demand from a tourism perspective. These strategies were developed through theoretical research, an analysis of the current situation, and feedback from literature reviews, field studies, experts, and local citizens. As key content for development, there is a need to transform the stories of kings and culture from the Ungjin period into resources. The stories of kings should not merely highlight the achievements of Baekje kings but should be relatable narratives depicting how these kings, as humans, overcame crises and adversities. In various fields, there is a need to dramatically enhance tourism appeal, marketability, visual appeal, and convenience. To ensure appeal, convenience, and marketability, it is necessary to develop experiential facilities related to royal culture, as well as stay-type facilities. Utilizing 'Komagom', a fascinating theme that narrates the birth of Ungjin, there is a need to create and resource a recreational space that families can enjoy together. Reproducing Seongan Village inside Gongsanseong Fortress, which reflects the lifestyle of Baekje people during the Ungjin period, and transforming it into a themed space where visitors can experience Baekje food and lifestyle is also necessary. Additionally, there is a demand for multimedia and nighttime tourism programs that allow visitors to experience Ungjin Baekje culture through all five senses.