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Consumerism and Sustainable Development:An Austrailian-South Korean Comparative Study

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Abstract

This paper addresses a socio-cultural contradiction, one that is of monumental proportion, being global in scale and allegedly threatening the survival of the natural and social worlds. It emanates from two cultural imperatives - consumerism and environmentalism - and their consequent behaviours - consumption and environmental behaviour. Consumerism is a cultural imperative that demands we appropriate as many goods and services as possible and that we should do this essentially for fun and enjoyment. In contradistinction, environmentalism is the cultural imperative that demands we act in an environmentally sustainable way and, most particularly, do this by cutting back on consumption and against a backdrop of a impending

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