보행자통행량이 상가권리금에 미치는 영향의 평가
Assessing the Impact of Pedestrian Traffic Volumes on Locational Goodwill
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초록
통행하는 보행자의 특징이 상가권리금에 미치는 효과를 실증적으로 모형을 구축하고 시험 하였다. 이 연구를 위한 이론적 근거는 중심지 이론, 입찰지대, 집적이론, 외부수요 이론이다. 자료에는 서울시 100개 3.3㎡당 상권의 상가권리금, 3.3㎡당 상가보증금, 3.3㎡당 상가월세 그리고 보행자의 특성과 관련된 정보가 포함되어 있다. 실증분석은 서울시 상가 1,307개를 표본을 사용하여 시험하였다. 그리고 자료집합은 회귀나무 및 회귀방법을 이용하여 분석이 이루어졌다. 이 분석한 결과로서, 각각의 상권에서 상가권리금에 영향을 주는 변수는 평일 오후 2시 보행자의 통행량, 평일 오후 4시 보행자의 통행량, 평일 오후 8시 보행자의 통행량이다. 요약하면, 상권의 경제적 기반을 뿐만 아니라 통행 보행자의 특징은 상가권리금을 결정하기 위해 고려되어야한다.
Abstract
The effect of passing pedestrians’characteristics on locational goodwill was empirically modeled and tested. The theoretical basis for the study was central place theory, bid rent and, agglomeration theory, and demand externality theory. The data included information on goodwill, retail rents and passing pedestrians’ characteristics in 100 retail trade areas in Seoul. The empirical model was tested with the sample of 1,307 retail units in Seoul, South Korea. The data set was analyzed with the Classification and Regression Tree software. As the results, using the regression tree method, the variables does affect locational goodwill in the each retail trade area were the volume of pedestrians around 2:00 pm on weekdays, volume of pedestrians around 4:00 pm on weekdays, and volume of pedestrians around 8:00 pm on weekdays. In summary, not only the economic base in the retail trade area but also the volume of passing pedestrians should be considered to determine the locational goodwill.
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