논문KCI 등재
퍼스낼리티 유형에 따른 공정성 지각차이와 과거경험의 조절효과에 관한 연구
A Study on the Differences in the Perception of Justice Dimensions and adjustment effects of past experiences
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참고문헌 (27)
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- Mary A. Hocutt, "The Impact of Perceived Justice on Customer Satisfaction and Intention to Complain in a Service Recovery", Advances in Consumer Research, (24), pp.457~463 (1997)
- Mansfield, P. M, "Maintaining Consumer Relationships: An Analysis of Justice Evaluations and Consumer Actions in A Problem Resolution Process,", Unpublished doctoral dissertation. The University of Memphis
- Mooradian, T. A, "I Can't No Satisfaction: The Impact of Personality and Emotion on Postpurchase Processes", Psychology & Marketing, 14(4), pp.379~393 (1997)
- Parasuraman, A, "A Conceptual Model of Service Quality and its Implication for Future Research,", Journal of Marketing, (49), pp.41~50 (1985)
- Plummer, J. T, "How Personality Makes a Difference", Journal of Advertising Research, 40(6), pp.79~88 (2000)
- Richins, M. L, "Negative Word-of-Mouth by Dissatisfied Consumers: A Pilot Study,", Journal of Marketing, (47), pp.68~78 (1983)
- Singh, J, "Consumer Complaint Intention and Behavior: Definition and Taxonomical Issues", Journal of Marketing,, (52), pp.93~107 (1988)
- Sak Onkvisit, "Consumer Behavior: Strategic and Analysis", Macmillan, pp.584~ (1994)
- Singh, J, "A Typology of Consumer Dissatisfaction Response Style", Journal of Retailing, (66), pp.57~99 (1990)
- Tax, Stephen S, "The Role of Perceived Justice in Complaint Resolution: Implications for Services and Relationship Marketing", Unpublished Doctoral Dissertation. Arizona State University, Ann Arbor (1993)
- Tax, Stephen S, "Customer Evaluation of Service Complaint Experiences: Implic- ations for Relationship Marketing", Journal of Marketing, 62(1), pp.60~76 (1998)
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