소셜 미디어 문화현상에 관한 연구 -트위터 현상에 대한 미디어 문화론적 읽기를 바탕으로-

Abstract

This paper aims to attempt a reading of cultural theory in relation to today’s social media. Focusing on one of the most representative social media, Twitter, the cultural phenomenon and world of social media, which is taking place in our world today, will be examined. First, this paper will elucidate the co-belongingness of media and human life, and then cast a look at the history of man-whom carry the fate of media existence-developing a culture of media. Lastly, based on the correlation between man and media and on the cultural-theoretical understanding of media, this paper will analyze the Twitter phenomenon that is deeply impacting our lives in this age of digital media. Studies on various social media including Twitter and Facebook, etc., will emerge as critical areas in the field of cultural theory, the study of cultural contents and media philosophy. It holds great epochal significance to perform an in-depth analysis on the various psychological, social, cultural-theoretical and philosophical dimensions implicated in the technological and media phenomenon that is closely connected with and directly affects our lives. The age of digital media in the 21st century requires us to undergo a paradigm shift. It is no mere coincidence that the discourse of communication and happiness is emerging as the hot topic of this age. To understand the essence of the media and to reflect deeply on its co-belongingness with mankind is to create a milestone for man’s new possibility to carry out the fate of media existence characterized by play-instinct.