공예 산업 육성을 위한 마케팅 전략에 관한 연구

Abstract

A craft work, the object which reflects our living culture may be the most candid expression of human spirit. This is why we can directly understand emotion and interests of those in a certain region or period through craft works, because a craft work is the closest cultural product to human life. A craft work which is the medium of creating culture in Modern and future society called "the age of culture" also adds importance in industries. In advanced countries, many craftsmen's works show that they are now becoming a basis of cultural industry by providing various imagination and creative ideas for their own countries' industrial products. In the view of that speciality in material and techniques has been traditionally regarding as an important thing, Craft works have divided as ceramic arts, metal arts, wood craft, vanishing arts, fiber arts, glass arts, stone craft, bamboo craft, paper craft, and leather craft by materials and developed until now. A craft work is thought to have good conditions for cultural products, since it is considered along with personal sense and aesthetics of producer, utility for users, and sociality in formation, and also it is told as a warehouse for materials of cultural products because it has been handed down until now dealing with a lot of cultural material which is good at showing traditional emotion and properties in Korea. To activate the distribution of cultural products from craft works, it is required to expand national attention on living arts. it is needed to develop the gallery program for children and public education as to be easier and more familiar subject, and to place more weight on living arts programs such as a handiwork at elementary and secondary school, craft, design and etc. In industrial point of view, the importance of low tech industry hidden by hi-tech industry is brought out , so it can be considered to be a policy project which is important as the high tech industry especially in Korea, the blessed country with an advantage of excellent handiwork. A product of craft works is a mass medium which delivers the image of Korean culture and for industry, it can be an item of creating high value-added products, so its development and promotion are becoming national concerns. For development of craft products and its qualitative improvement, it is required to promote continuous the long term national policy, to elevate national concerns on the living culture, and to establish an infrastructure of craft works including supports for craft artists who are the main producers contributing the expansion of distribution structure. In addition, development of cultural products from craft works through public policy and events is only possible by practical administration and continuous management. It should be planned and evaluated as a whole process from the existing exhibition-oriented events to connect with production and distribution. The Art fair planned by art galleries specializing in craft works is one of the most realistic ways to find out cultural products, and also can lead a practical result in promotion of cultural image and development of products.