도시이미지 향상을 위한 공공디자인 개선 방안 - 경기도 세계도자비엔날레 개최지 이천을 중심으로

Abstract

Recently, many cities have been focusing on public design field in order to find cultural identity in the steps of globalization, and making efforts continuously to create their own city image. Since the public design was recognized as an important element of city environment, cities have been trying to balance overall appearance of city by using standardized and unified design which emphasizes characteristics of city while conducting comprehensive administration as a part of improvement project. As the main venue of World Ceramic Biennale of GyeongGi-Do which is held biennially, Icheon City might be able to establish city identity with energy and emblem of Icheon City, raise the quality of life in that region, and create new city image and city brand from the effect of creating image in order to express the representation of city which public design requires By utilizing ceramic culture with the longest history. This thesis intends to present the direction of public design how to create unique identity through creation of unique city brand, how ceramics, regional characteristics and native cultural heritage of Icheon City, have been utilized in public design as living culture and how ceramics could be utilized in future.