IT산업 해외시장선택 모형개발 및 검증
A new approach to the international market selection model for IT industry
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초록
한국 IT제품의 수출을 촉진하기 위해서는 해외시장에 대한 보다 체계적이고 과학적인 접근이 필요하다. 이를 위해 합리적인 해외시장 시장선택모형의 개발이 요청되는 바, 본고에서는 기존에 발전된 모형을 기초로 IT산업의 특성을 반영하고 개별기업이 아닌 거시적 차원에서의 모형을 개발하고자 하였다. 그 결과 본 연구에서는 모든 국가를 대상으로 한 전반적 시장기회지수(OMOI)와 신흥시장의 특성을 반영한 신흥시장기회지수(EMOI)를 분리하여 개발하였다. 이러한 모형을 기초로 실제 자료를 이용하여 각국별 시장매력도의 순위를 정하고 동시에 실제 자료에 근거해 모형의 적합성도 검증하였는 바, 본 연구에서 제시된 모형은 기존 모형에 비해 예측력이 우월함을 보일 수 있었다. 이러한 모형의 개발은 한국 IT산업의 해외시장진출을 위한 보다 체계적이고 과학적인 체계를 제시해줄 것으로 기대된다.
Abstract
This paper is a new approach to the international market selection model for IT industry. We modified well-known Cavusgil's model to evaluate the oversea market potential. In particular, our model is different from the existing model in the following sense. First, we adopted a macro view rather than a firm's view. Second, the model focuses on the IT product market and includes some characteristics of IT market. Third, we offer a separate model for the emerging economy. In particular, in oder to get the index for market attractiveness, we suggested a multiplicative method instead of simply summing up all the factors. Finally, we tested the validity of our model by using actual trade data of Korea and found our model is better than the existing models in explaining the actual data. Comparing the existing research, this empirical work could be new academic contribution.
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