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Potential Absorptive Capacity and Acquisition of Marketing Knowledge from Foreign Parents in Korean IJVs

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한국국제통상학회 (The Korean Association of Trade and Industry Studies)|2010.06|국제통상연구 (Journal of International Trade and Industry Studies)|제15권 제2호|pp. 69-94

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한국KoreaPotential absorptive capacitymarketing knowledge acquisitioninternational joint ventures잠재적 흡수 능력마케팅 지식습득외국인 합작기업
주제분류무역학

초록

The objective of this research is to identify key components of potential absorptive capacity influencing marketing knowledge acquisition from foreign parents in IJVs. The research focuses particularly on marketing knowledge as it is another pivot contributing to organizational competitiveness together with technology. In order to explore the issue, OLS regression analyses are commonly used in most of the previous studies in examining similar topics. Our findings reveal that to embark on knowledge acquisition as an initial stage, IJVs possessing "intent to learn" and "sufficient international experience" with parent firms sharing "cultural compatibility" will be a better knowledge acquirers. These results provide useful implications to MNEs which plan to establish the hybrid formations with local firms in foreign markets.

Abstract

The objective of this research is to identify key components of potential absorptive capacity influencing marketing knowledge acquisition from foreign parents in IJVs. The research focuses particularly on marketing knowledge as it is another pivot contributing to organizational competitiveness together with technology. In order to explore the issue, OLS regression analyses are commonly used in most of the previous studies in examining similar topics. Our findings reveal that to embark on knowledge acquisition as an initial stage, IJVs possessing "intent to learn" and "sufficient international experience" with parent firms sharing "cultural compatibility" will be a better knowledge acquirers. These results provide useful implications to MNEs which plan to establish the hybrid formations with local firms in foreign markets.

참고문헌 (66)

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