Exploratory Study on the Efficient Operations ofParcel Delivery Network with the Growth ofOnline Shopping Industries
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The critical link between consumer-based internet ordering and product delivery to the consumer is a key success factor in online shopping. Market areas of an online shopping company implies the geographical reach to where products ordered via online shopping can be physically delivered to customers with a reasonable shipping cost and lead time through a physical distribution network. The average rate of growth in online shopping in Korea over the past five years is 36%. But there are no maps available that describe sales/delivery density of online shopping, few research are focused on the short-term/long-term adaptation to demand increase by online shopping. This paper explains: (1) Maps of trade area are described indicating the sales/delivery density around the nation. (2) Empirical research suggests that short-term adaptation to demand increase resulted in price reduction and service in enhancement of service quality in local transportation. However, the long-term adaptation on the parts of the parcel delivery industry will be investigated in future research.
Abstract
The critical link between consumer-based internet ordering and product delivery to the consumer is a key success factor in online shopping. Market areas of an online shopping company implies the geographical reach to where products ordered via online shopping can be physically delivered to customers with a reasonable shipping cost and lead time through a physical distribution network. The average rate of growth in online shopping in Korea over the past five years is 36%. But there are no maps available that describe sales/delivery density of online shopping, few research are focused on the short-term/long-term adaptation to demand increase by online shopping. This paper explains: (1) Maps of trade area are described indicating the sales/delivery density around the nation. (2) Empirical research suggests that short-term adaptation to demand increase resulted in price reduction and service in enhancement of service quality in local transportation. However, the long-term adaptation on the parts of the parcel delivery industry will be investigated in future research.
참고문헌 (15)
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