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The Effects of Offline Company Trust on Online Shopping Mall Trust and e-Loyalty
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주제분류경영학
참고문헌 (42)
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관련 논문AI추천
오프라인 기업의 신뢰가 온라인 쇼핑몰의 신뢰와 e-loyalty에 미치는 영향에 관한 연구김균, 강민정, 예종석한국마케팅학회 · 아시아마케팅저널2007 · 제8권 제4호전자상거래에서 가상점포 이미지가 만족, 신뢰 및 애호도에 미치는 영향신봉대, 심규열, 오상현한국마케팅과학회 · Journal of Global Scholars of Marketing Science(마케팅과학연구)2002 · 제10호인터넷 쇼핑몰에서 신뢰와 불신이 구매의도에 미치는 영향 - 중국 인터넷 쇼핑몰 사용자를 중심으로 -박혜령한국의류산업학회 · 한국의류산업학회지2009 · 제11권 제5호소비자 특성이 온라인 쇼핑몰에 대한 신뢰와 구매의도에 미치는 영향 -중국 인터넷쇼핑몰 사용자를 중심으로-박혜령한국의류산업학회 · 한국의류산업학회지2005 · 제7권 제5호인터넷 서점 이용자의 웹서비스에 대한 평가가 브랜드 신뢰 및 로열티에 미치는 영향김재휘, 김현주, 한미영한국소비자·광고심리학회 · 한국심리학회지: 소비자·광고2002 · 제3권 제1호전자상거래 기업에 대한 소비자의 신뢰와 친숙함이 소비자의 탐색행동과 구매행동에 미치는 영향에 관한 연구이윤화, 한광석, 홍용기대한경영정보학회 · 경영과 정보연구2006 · 제18호
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