The Moderating Effect of Product Category andMessage Type on CRM (Cause-Related Marketing)and Brand Attitude

키워드

참고문헌 (144)

1. Arens, "Contemporary advertising" (2001), McGraw-Hill.
2. Atkin, "Journal of Adver- tising Research", pp.~61 (1983)
3. Barone, "The Influence of Cause- related Marketing on Consumer Choice Journal of the Academy of Marketing Science", pp.248~262 (2000)
4. B. J. Calder, "The Relation of Cognitive and Memorial Proceses to Persuasion in a Simulated Jury Trial Journal of Aplied Social Psychology", pp.62~93 (1974)
5. Benet, "Charity Afiliation as a determinant of Product Purchase Decisions Journal of Product and Brand Management", pp.255~270 (2000)
6. Berger, "The Processing of cause- related apeal arguments or biases" (1996), Queens University
7. Broderick, "The Personal Meaning of Cause Related Marketing for Customers Journal of Marketing Management", pp.583~610 (2003)
8. Bronn, "International Journal of Marketing", pp.68~84 (2001)
9. No. 1, "Business in the Comunity 50 Korean Journal of Marketing Vol. 2" (1996)
10. UK, "Busines in the Community Quantitative Cause-Related Marketing Research conducted by Research International"
11. UK, "Business in the Comunity Busines in the Community Quantitative Cause-Related Marketing Research conducted by Research International" (1996)
12. Chaiken, "Heuristic Versus Sy- stematic Information Processing and the Use of Source Versus Message Cues in Persuasion Journal of Personality and Social Psychology", pp.752~756 (1980)
13. Choi, "The Efect of CRM of the Consumer's Decision Making Proces", pp.233~234 (2000)
14. Dahl, "Impact of Size of Cause Related Promotion on Consumer Perceptions and Participation Procee- dings of the 1995 AMA Winter Educators Conference", pp.476~481 (1995)
15. Davis, "Strategies for environ- mental advertising Journal of Consumer Marketing"
16. Drumwright, "Company Adver- tising with Social Dimension The Role of Noneconomic Criteria Journal of Mar- keting", pp.71~87 (1996)
17. Ellen, "Journal of Retailing", pp.393~406 (2000)
18. Endacott, "Journal of Consumer Marketing", pp.83~189 (2004)
19. Gras, "Journal of Advertising Research", pp.15~22 (1972)
20. Greenberg, "Language in the Americas. Stanford" (1987), Stanford University Pres.
21. Greenwald, "Audience Involvement in Advertising Journal of Consumer Research", pp.581~592 (1984)
22. Handelman, "The role of marketing actions with a social dimension apeals to the institutional environment Journal of Marketing", pp.33~48 (1999)
23. Holbrook, "Toward the Informational Deter- minants of Attitudes Journal of Con- The Moderating Efect of Product Category and Message Type on C RM", pp.404~420 (1978)
24. Holbrook, "Asses- sing the Role of Emotion as Mediators of Consumer Responses to Advertising Journal of Consumer Research", pp.14~ (1987)
25. John Meyers-Levy, "Elaborating on Ela- boration", pp.358~376 (1991), The Distinction betwen Rela- tional and Item-specific Elaboration
26. John R. Rosister, "Visual Imaging Ability as Mediator of Adver- tising Response Advances in Consumer Research", pp.621~628 (1978)
27. John R. Rosister, "Atitude Change through Visual Imagery in Adver- tising Journal of Advertising", pp.10~16 (1980)
28. Jung, "The Study on the Adver- tisement Message and Consumer Recogni- tion", pp.53~83 (1989)
29. N, "Journal of Public Policy and Marketing", pp.47~58
30. Frank R, "Spontaneous Inference Processes in Advertising The Efects of Conclusion Omision and Involvement on Persuasion Journal of Consumer Research", pp.225~233 (1988)
31. Kim, "The Social Marketing Aproach to Revitalize CRM", pp.91~113 (1991)
32. Kim, "The Study on the P", R on the Major Domestic Newspapers, 2002, 43~63
33. Kim, "The Efect of CRM on the Customer's Attitude Korean Journal of Advertising", pp.31~51 (2001)
34. Kim, "The Framing Efect on Advertisement Korean Journal of Advertising", pp.194~ (1998)
35. Kim, "The Relationship betwen the Advertising Atitude on the Brand Atitude", pp.31~49 (1997)
36. Kim, "The Efect of CRM on the Improvement of Corporate Image" (2004)
37. Laferty, "Does the Cause Make a Diference in Consumers' Atitudes and Purchase Inten- tions toward the Product? Department of Marketing Florida State University." (1996)
38. "The boundaries of st- rategic corporate social responsibility Journal of Consumer Marketing", pp.595~630 (2001)
39. A. M, "Consumer Values and Atitude toward Cause- Related Marketing Advances in Consumer Research 52 Korean Journal of Marketing Vol. 2"
40. Le, "The Effect of Celebrities on the Customer's Attitude on the Advertisement and Brand Korean Journal of Advertising"
41. Lee, "The Study on the Level of Information of Advertisement and the Form of Copy on the Persuasion of Corporate Korean Journal of Advertising", pp.25~55 (1998)
42. Lee, "The Study on the Rationality of the CRM Message Transmission Proces", pp.139~176 (2004)
43. Lee, "The ELM Study on the Korean Characteristics", pp.151~178 (1990)
44. Lyn, "Perception of public service advertising", pp.673~679 (1973)
45. Lyn, "Efects of persuasive apeals in p u b l i c s e r v i c e a d v e r t i s i n g", pp.622~630 (1974)
46. Mackenzie, "The Role of Atention in Mediating the Efect of Advertising on Attribute Importance Journal of Con- sumer Research", pp.174~195 (1986)
47. L. A, "Con- sumer procesing of social ideas adver- tising Advances in Consumer Research", pp.15~22
48. Mitchell, "Are product attribute beliefs the only mediator of advertising efects on brand attitude? Journal of Marketing Research", pp.318~332 (1981)
49. Na, "The Inspection of the Theory of 3 Level Attitude Change Korean Journal of Psychology", pp.65~90 (1999)
50. Park, "The Study on the Reaction Methods on the Direct Reaction Advertisement Korean Journal of Advertising", pp.99~112 (1997)
51. R. E, "The Efects of Involvement on Responses to Argument Quantity and Quality Central and Peripheral Routes to Persuasion Journal of Personality and Social Psy- chology", pp.69~81 (1984)
52. R. E, "Central and peripheral routes to attitude Change" (1998), Springer-Verlag.
53. Pringle, "Brand The Moderating Efect of Product Category and Message Type on C RM" (1999)
54. Ratchford, "New Insights About The FCB Grid Journal of Advertising Research", pp.24~38 (1987)
55. Ross. J. K, "Consumer Perceptions of Organi- zations That Use Cause Related Mar- keting Journal of the Academy of Mar- keting Science", pp.93~97 (1992)
56. Sen, "non- viable and allergenic fungi in a rural agricultural area of India", pp.121~139 (2004)
57. Sethi, "Institutional", Image Adver- tising and Idea, pp.1979[DOI]
58. Sherif, "The Psy- chology of Ego-Involvement" (1947)
59. M, "The Efects of Product Type and Donation Magnitude on Willingnes to Pay More for a Charity- linked Brand Journal of Consumer Psychology", pp.215~241 (1999)
60. Stroup, "The Evolution of Social Responsibility", pp.22~24 (1987)
61. Smith, "Framing in advertising and the moderating impact of consumer education Journal of Advertising Research", pp.49~64 (1996)
62. Sung, "The Effect of CRM on the Recognition Needs and Mesage Types", pp.55~79 (1992)
63. Till, "Toward Efective Use of Cause-Related Marketing Alliances Journal of Product and Brand Management", pp.251~263 (2000)
64. R, "A Co-alignment of Marketing Strategy and Corporate Philan- thropy Journal of Marketing", pp.58~74 (1988)
65. Webb, "A Typology of Consumer Responses to Cause Related Marketing Journal of Public Policy and Marketing", pp.226~238 (1998)
66. T. M, "Their Relative Efects on Gain sharing Satisfaction", pp.325~346 (1998)
67. Winters, "The Efect of Brand Advertising on Company Image Impli- cations for Corporate Advertising 54- 59. 54 Korean Journal of Marketing Vol. 2"
68. Winters, "Does It Pay to Adver- tise to Hostile Audiences with Corporate Advertising? Journal of Advertising Re- search", pp.11~18 (1988)
69. Won, "The Study on the Revi-" (2001)
70. Arens, W. F, "Contemporary advertising" (2001), New York, McGraw-Hill
71. Asael, H, "Consumer behavior and mar- keting action" (1998), Ohio, South-Western Colege Publishing
72. Atkin, "Journal of Adver- tising Research", pp.~61 (1983)
73. Barone, M. J, "The Influence of Cause- related Marketing on Consumer Choice: Dose one Good Turn Deserve Another?", pp.248~262
74. B. J. Calder, "The Relation of Cognitive and Memorial Proceses to Persuasion in a Simulated Jury Trial Journal of Aplied Social Psychology", pp.62~93 (1974)
75. Benet, R, "Charity Afiliation as a determinant of Product Purchase Decisions", 9(4), pp.255~270 (2000)
76. Berger, "The Processing of cause- related apeal: cues, processing motivations, arguments or biases" (1996), Marketing Department
77. Broderick, A, "Tickled Pink: The Personal Meaning of Cause Related Marketing for Customers", 19, pp.583~610 (2003)
78. Bronn, P.S, "Corporate Social Responsibility and Cause-Related Marketing: An Overview", 61, pp.68~84 (2001)
79. Brown, T. J, "The company and the Product: Corporate Associations and Consumer Product Asso- ciations and Consumer Responses", pp.68~83 (1997)
80. Business in the Comunity(BITC), "Business in the Comunity 50 Korean Journal of Marketing Vol. 2 2007. 12 Busines in the Community Quantitative Cause-Related Marketing Research conducted by Research International", 2(1) (1996)
81. Business in the Comunity(BITC), "Busines in the Community Quantitative Cause-Related Marketing Research: The Corporate Survey Ⅱ" (1996)
82. Chaiken, "Heuristic Versus Sy- stematic Information Processing and the Use of Source Versus Message Cues in Persuasion Journal of Personality and Social Psychology", pp.752~756 (1980)
83. Choi, Hyoungho, "The Efect of CRM of the Consumer's Decision Making Proces", 49, pp.233~234 (2000)
84. Cone, Roper, "CRM Becomes a Tie- breaker in the Purchase Decision" (1997)
85. Dahl, D. W, "Cause- Related Marketing: Impact of Size of Cause Related Promotion on Consumer Perceptions and Participation", 6, pp.476~481 (1995), Chicago: American Marketing Asociation
86. Davis, "Strategies for environ- mental advertising Journal of Consumer Marketing"
87. Drumwright, "Company Adver: tising with Social Dimension: The Role of Noneconomic Criteria", 60, pp.71~87 (1996)
88. Ellen, P. S, "Charitable Program and the Retailer: Do They Mix?", 76(3), pp.393~406 (2000)
89. Endacott, Roy, "Consumers and CRM: a national and global per- spective", 21(3), pp.83~189 (2004)
90. Gras, "Journal of Advertising Research", pp.15~22 (1972)
91. Greenberg, "Language in the Americas. Stanford" (1987), Stanford University Pres.
92. Greenwald, "Audience Involvement in Advertising Journal of Consumer Research", pp.581~592 (1984)
93. Handelman, Jay M, "The role of marketing actions with a social dimension: apeals to the institutional environment", 63, pp.33~48 (1999)
94. Holbrook, "Toward the Informational Deter- minants of Attitudes Journal of Con- The Moderating Efect of Product Category and Message Type on C RM", pp.404~420 (1978)
95. Holbrook, "Asses- sing the Role of Emotion as Mediators of Consumer Responses to Advertising Journal of Consumer Research", pp.14~ (1987)
96. Jang, Jinhee, "The Efect of CRM on the Brand Atitude of Consumers" (2005), Pusan University Master Thesis.
97. John Meyers-Levy, "Elaborating on Ela- boration", pp.358~376 (1991), The Distinction betwen Rela- tional and Item-specific Elaboration
98. John R. Rosister, "Visual Imaging Ability as Mediator of Adver- tising Response Advances in Consumer Research", pp.621~628 (1978)
99. John R. Rosister, "Atitude Change through Visual Imagery in Adver- tising Journal of Advertising", pp.10~16 (1980)
100. Jung, "The Study on the Adver- tisement Message and Consumer Recogni- tion", pp.53~83 (1989)
101. N, "Journal of Public Policy and Marketing", pp.47~58
102. Frank R, "Spontaneous Inference Processes in Advertising The Efects of Conclusion Omision and Involvement on Persuasion Journal of Consumer Research", pp.225~233 (1988)
103. Kim, "The Social Marketing Aproach to Revitalize CRM", pp.91~113 (1991)
104. Kim, Hayeon, Yon, "The Study on the P", R on the Major Domestic Newspapers, 2002, pp.6(2), 43~63
105. Kim, Jakyung, "The Efect of CRM on the Customer's Attitude", 3, pp.31~51 (2001)
106. Kim, Kwangsu, "The Framing Efect on Advertisement", 9(4), pp.194~ (1998)
107. Kim, Wansuk, "The Relationship betwen the Advertising Atitude on the Brand Atitude", pp.31~49 (1997)
108. Kim, Yoonyoung, "The Efect of CRM on the Improvement of Corporate Image" (2004)
109. Laferty, B. A, "Cause-related marketing: Does the Cause Make a Diference in Consumers' Atitudes and Purchase Inten- tions toward the Product?" (1996)
110. Lantos, G. P, "The boundaries of st- rategic corporate social responsibility", 18(7), pp.595~630 (2001)
111. Lavack, A. M, "Consumer Values and Atitude toward Cause- Related Marketing: A Cros-Cultural Com- parison", 2(1) (2003)
112. Le, Haksik, "Consumer Behavior" (2002), Seoul: BupMunSa
113. Lee, Hobae, "The Effect of Celebrities on the Customer's Attitude on the Advertisement and Brand", 8(2) (1997)
114. Lee, Jongeun, "The Study on the Level of Information of Advertisement and the Form of Copy on the Persuasion of Corporate", 9(4), pp.25~55 (1998)
115. Lee, Kunwoo, "The Study on the Rationality of the CRM Message Transmission Proces", 4(2), pp.139~176 (2004)
116. Lee, "The ELM Study on the Korean Characteristics", pp.151~178 (1990)
117. Lim, Jongwon, "Consumer Behavior" (1994)
118. Lyn, "Perception of public service advertising", pp.673~679 (1973)
119. Lyn, "Efects of persuasive apeals in p u b l i c s e r v i c e a d v e r t i s i n g", pp.622~630 (1974)
120. Mackenzie, "The Role of Atention in Mediating the Efect of Advertising on Attribute Importance Journal of Con- sumer Research", pp.174~195 (1986)
121. L. A, "Con- sumer procesing of social ideas adver- tising Advances in Consumer Research", pp.15~22
122. Mitchell, "Are product attribute beliefs the only mediator of advertising efects on brand attitude Journal of Marketing Research", pp.318~332 (1981)
123. Na, Eunyoung, "The Inspection of the Theory of 3 Level Attitude Change", 13(1), pp.65~90 (1999)
124. Park, Chanwook, "The Study on the Reaction Methods on the Direct Reaction Advertisement", 8(2), pp.99~112 (1997)
125. R. E, "The Efects of Involvement on Responses to Argument Quantity and Quality Central and Peripheral Routes to Persuasion Journal of Personality and Social Psy- chology", pp.69~81 (1984)
126. R. E, "Central and peripheral routes to attitude Change" (1998), Springer-Verlag.
127. Pringle, H, "Brand The Moderating Efect of Product Category and Message Type on C RM (Cause-Related Marketing) and Brand Attitude 53 Spirit: How Cause-Related Marketing Builds Brands" (1999), Chichester: John Willey and Sons
128. Ratchford, "New Insights About The FCB Grid Journal of Advertising Research", pp.24~38 (1987)
129. Ross. J. K, "Consumer Perceptions of Organi- zations That Use Cause Related Mar- keting Journal of the Academy of Mar- keting Science", pp.93~97 (1992)
130. Sen, M. M, "Airborne viable, non- viable and allergenic fungi in a rural agricultural area of India: a 2-year study at five outdoor sampling stations", 326, pp.121~139 (2004)
131. Sethi, "Institutional", Image Adver- tising and Idea, pp.1979[DOI]
132. Sherif, "The Psy- chology of Ego-Involvement" (1947)
133. Strahilevitz, M, "The Efects of Product Type and Donation Magnitude on Willingnes to Pay More for a Charity- linked Brand", 8(3), pp.215~241 (1999)
134. Stroup, "The Evolution of Social Responsibility", pp.22~24 (1987)
135. Smith, G. E, "Framing in advertising and the moderating impact of consumer education", 36(5), pp.49~64 (1996)
136. Sung, "The Effect of CRM on the Recognition Needs and Mesage Types", pp.55~79 (1992)
137. Till, B. D, "Toward Efective Use of Cause-Related Marketing AlliancesJournal of Product and Brand Management", 7, pp.251~263 (2000)
138. R, "A Co-alignment of Marketing Strategy and Corporate Philan- thropy Journal of Marketing", pp.58~74 (1988)
139. Webb, D. J, "A Typology of Consumer Responses to Cause Related Marketing", pp.226~238 (1998)
140. Welbourne, T. M, "Untangling Proce- dural and Distributive Justice: Their Relative Efects on Gain sharing Satisfaction", 23(4), pp.325~346 (1998)
141. Winters, "The Efect of Brand Advertising on Company Image Impli- cations for Corporate Advertising", pp.54~59 (1986)
142. "54 Korean Journal of Marketing", 2(1) (2007)
143. Winters, "Does It Pay to Adver- tise to Hostile Audiences with Corporate Advertising Journal of Advertising Re- search", pp.11~18 (1988)
144. Won, Wohyun, "The Study on the Revi-" (2001)

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