본문 바로가기
KERD
논문KCI 등재

From Limited Control to Green Empowerment: The Motivational Synergy of Fresh Starts in Predicting Environmental Action

0

조회

0

다운로드

0

인용

0

참고문헌

키워드

주제분류경영학

초록

This study leverages group-based control theory to explore how fresh starts reinvigorate consumers with low motivation to engage in collective environmental efforts. Typically, individuals with low control over their circumstances show less inclination toward collective goals. However, fresh starts can enhance the influence of perceived control on collective environmental engagement, with global identity mediating this relationship. This hypothesis was supported by two empirical studies. The first study analyzed data from 10,430 corporate participants in an energy-saving initiative, revealing that smaller organizations, which likely experience lower levels of control, made substantial energy-saving efforts early in the year, although this effect diminished over time. The second study of 108 college students found that a fresh start mindset and desire for control, mediated by global identity, enhance environmentally responsible behaviors. These findings suggest that fresh starts can effectively connect control perceptions with proactive environmental actions, underscoring their potential to foster collective environmental efforts.

Abstract

This study leverages group-based control theory to explore how fresh starts reinvigorate consumers with low motivation to engage in collective environmental efforts. Typically, individuals with low control over their circumstances show less inclination toward collective goals. However, fresh starts can enhance the influence of perceived control on collective environmental engagement, with global identity mediating this relationship. This hypothesis was supported by two empirical studies. The first study analyzed data from 10,430 corporate participants in an energy-saving initiative, revealing that smaller organizations, which likely experience lower levels of control, made substantial energy-saving efforts early in the year, although this effect diminished over time. The second study of 108 college students found that a fresh start mindset and desire for control, mediated by global identity, enhance environmentally responsible behaviors. These findings suggest that fresh starts can effectively connect control perceptions with proactive environmental actions, underscoring their potential to foster collective environmental efforts.

참고문헌 (61)

  1. Alden, Dana L., "Consumer Attitudes toward Marketplace Globalization:Structure, Antecedents, and Consequences", International Journal of Research in Marketing, 23(3), pp.227~239 (2006)
  2. Amoura Camile, "Desire for Control, Perception of Control: Their Impact on Autonomous Motivation and Psychological Adjustment", Motivation and Emotion, 38, pp.323~335 (2014)
  3. Ajzen, Icek, "The Theory of Planned Behavior", Organizational Behavior and Human Decision Processes, 50(2), pp.179~211 (1991)
  4. Arnett, Jeffrey J., "The Psychology of Globalization", American Psychologist, 57(10), pp.774~783 (2002)
  5. Beck, Joshua T., "Company Worth Keeping: Personal Control and Preferences for Brand Leaders", Journal of Consumer Research, 46(5), pp.871~886 (2020)
  6. Berson Yair, "Leading from Different Psychological Distances: A Construallevel Perspective on Vision Communication, Goal Setting, and Follower Motivation", The Leadership Quarterly, 26(2), pp.143~155 (2015)
  7. Burger, Jerry M., "Desire for Control: Personality, Social and Clinical Perspectives" (1992), Plenum
  8. Burger, Jerry M., "The Desirability of Control", Motivation and Emotion, 3(4), pp.381~393 (1979)
  9. Chen Siyun, "Rise from the Ashes or Repeat the Past? The Effects of Fresh Start Mindset and Brand Crisis Type on Consumer Forgiveness", Nankai Business Review International, 13(4), pp.497~516 (2022)
  10. Chiu Chi-yue, "Toward a Social Psychology of Globalization", Journal of Social Issues, 67(4), pp.663~676 (2011)
  11. Cho Yoon-Na, "Partitioning Online Experiential Consumption Increases Subjective Well-being During Times of Uncertainty", International Journal of Advertising, 42(5), pp.945~968 (2023)
  12. Cutright, Keisha M., "The Beauty of Boundaries: When and Why We Seek Structure in Consumption", Journal of Consumer Research, 38(5), pp.775~790 (2012)
  13. Cutright, Keisha M., "In and Out of Control: Personal Control and Consumer Behavior", Consumer Psychology Review, 6(1), pp.33~51 (2023)
  14. Dai, Hengchen, "A Double-edged Sword: How and Why Resetting Performance Metrics Affects Motivation and Performance", Organizational Behavior and Human Decision Processes, 148, pp.12~29 (2018)
  15. Dai Hengchen, "The Fresh Start Effect: Temporal Landmarks Motivate Aspirational Behavior", Management Science, 60(10), pp.2563~2582 (2014)
  16. Dai Hengchen, "Put Your Imperfections Behind You: Temporal Landmarks Spur Goal Initiation When They Signal New Beginnings", Psychological Science, 26(12), pp.1927~1936 (2015)
  17. Evans, GaryW., "Specifying Dysfunctional Mismatches between Different Control Dimensions", British Journal of Psychology, 84(2), pp.255~273 (1993)
  18. Eyal Tal, "Judging Near and Distant Virtue and Vice", Journal of Experimental Social Psychology, 44(4), pp.1204~1209 (2008)
  19. Freitas, Antonio L., "The In uence of Abstract and Concrete Mindsets on Anticipating and Guiding Others’ Self-regulatory Efforts", Journal of Experimental Social Psychology, 40(6), pp.739~752 (2004)
  20. Fritsche, Immo, "Agency Through the We: Group-based Control Theory", Current Directions in Psychological Science, 31(2), pp.194~201 (2022)
  21. Gecas, Viktor, "The Social Psychology of Self-efficacy", Annual Review of Sociology, 15(1), pp.291~316 (1989)
  22. Greenberger, David B., "Development and Application of a Model of Personal Control in Organizations", Academy of Management Review, 11(1), pp.164~177 (1986)
  23. Gu Yangjie, "Turning the Page: The Impact of Choice Closure on Satisfaction", Journal of Consumer Research, 40(2), pp.268~283 (2013)
  24. Hahnel, Ulf J., "Mental Accounting Mechanisms in Energy Decision-making and Behaviour", Nature Energy, 5(12), pp.952~958 (2020)
  25. Hayes, Andrew F., "Introduction to Mediation, Moderation, and Conditional Process Analysis: ARegression-based Approach" (2018), Guilford Press
  26. Haws, Kelly L., "Seeing the World through Green-tinted Glasses: Green Consumption Values and Responses to Environmentally Friendly Products", Journal of Consumer Psychology, 24(3), pp.336~354 (2014)
  27. Holton, Robert, "Globalization’s Cultural Consequences", The Annals of the American Academy of Political and Social Science, 570(1), pp.140~152 (2000)
  28. Hui, Michael K., "Perceived Control and The Effects of Crowding and Consumer Choice on the Service Experience", Journal of Consumer Research, 18(2), pp.174~184 (1991)
  29. Ilgen, Daniel R., "Frontiers of Industrial and Organizational Psychology" (1999), Jossey-Bass Inc. Publishers
  30. Inesi, M. Ena., "Power and Choice: Their Dynamic Interplay in Quenching the Thirst for Personal Control", Psychological Science, 22(8), pp.1042~1048 (2011)
  31. Kalafatis, Stavros P., "Green Marketing and Ajzen’s Theory of Planned Behaviour: A Cross-market Examination", Journal of Consumer Marketing, 16(5), pp.441~460 (1999)
  32. Karniol Rachel, "The Motivational Impact of Temporal Focus: Thinking about the Future and the Past", Annual Review of Psychology, 47(1), pp.593~620 (1996)
  33. Kay, Aaron C., "God and The Government: Testing a Compensatory Control Mechanism for the Support of External Systems", Journal of Personality and Social Psychology, 95(1), pp.18~35 (2008)
  34. Kim Kihyun, "Goal Proximity Effect on Collective Action: The Mediating Role of Perceived Behavioral Impact and Collective Outcome Expectancy", Journal of Business Research, 178, pp.114642~ (2024)
  35. Koo Minjung, "Anticipated Temporal Landmarks Undermine Motivation for Continued Goal Pursuit", Organizational Behavior and Human Decision Processes, 161, pp.142~157 (2020)
  36. Lee, Angela Y., "Value from Regulatory Construal Fit: The Persuasive Impact of Fit between Consumer Goals and Message Concreteness", Journal of Consumer Research, 36(5), pp.735~747 (2010)
  37. Lee Yoon-Joo, "Role of Fresh Start Mindset Framing in Reducing Stigma and Promoting Mental Health Help-seeking Behavior", Journal of Consumer Behaviour, 22(3), pp.701~720 (2023)
  38. Maeng, Ahreum, "Conservative When Crowded: Social Crowding and Consumer Choice", Journal of Marketing Research, 50(6), pp.739~752 (2013)
  39. McCracken, Grant D., "Transformations: Identity Construction in Contemporary Culture" (2008), Indiana University Press
  40. Mick, David G., "Transformative Consumer Research for Personal and Collective Well-being" (2012), Routledge
  41. Milfeld Tyler, "A Fresh Start for Stigmatized Groups: The Effect of Cultural Identity Mindset Framing in Brand Advertising", Journal of Advertising, 50(5), pp.603~621 (2021)
  42. Miron, Anca M., "Reactance Theory-40Years Later", Social Psychology Zeitschrift für Sozialpsychologie, 37(1), pp.9~18 (2006)
  43. Ng Sharon, "Global Identity and Preference for Environmentally Friendly Products: The Role of Personal Responsibility", Journal of Cross-Cultural Psychology, 50(8), pp.919~936 (2019)
  44. Paul Justin, "Predicting Green Product Consumption Using Theory of Planned Behavior and Reasoned Action", Journal of Retailing and Consumer Services, 29, pp.123~134 (2016)
  45. Preacher, Kristopher J., "Addressing Moderated Mediation Hypotheses: Theory, Methods, and Prescriptions", Multivariate Behavioral Research, 42(1), pp.185~227 (2007)
  46. Price, Linda L., "The Fresh Start Mindset: Transforming Consumers’ Lives", Journal of Consumer Research, 45(1), pp.21~48 (2018)
  47. Reicher, Stephen., "The Social Identity Approach in Social Psychology", pp.45~62 (2010), Sage
  48. Rothbaum Fred, "Changing the World and Changing the Self: A Two-process Model of Perceived Control", Journal of Personality and Social Psychology, 42(1), pp.5~37 (1982)
  49. Rotter, Julian B., "Generalized Expectancies for Internal versus External Control of Reinforcement", Psychological Monographs:General and Applied, 80(1), pp.1~28 (1966)
  50. Shang Ziqi, "The Effect of Temporal Landmarks on Positive Illusions and Consumer Preference for New Products with Functional Risks", Journal of Contemporary Marketing Science, 3(2), pp.265~280 (2020)
  51. Sheth, Jagdish N., "Why We Buy What We Buy: A Theory of Consumption Values", Journal of Business Research, 22(2), pp.159~170 (1991)
  52. Steenkamp, Jan-Benedict E., "A Global Investigation into the Constellation of Consumer Attitudes Toward Global and Local Products", Journal of Marketing, 74(6), pp.18~40 (2010)
  53. Strizhakova Yuliya, "The “Green”Side of Materialism in Emerging BRIC and Developed Markets:The Moderating Role of Global Cultural Identity", International Journal of Research in Marketing, 30(1), pp.69~82 (2013)
  54. Strizhakova Yuliya, "The Fresh Start Mindset: A Cross-national Investigation and Implications for Environmentally Friendly Global Brands", Journal of International Marketing, 29(4), pp.45~61 (2021)
  55. Tajfel Henri, "Political Psychology", pp.276~293 (2004), Psychology Press
  56. Thompson, Suzanne C., "The Oxford Handbook of Positive Psychology", pp.202~213 (2002), Oxford University Press
  57. Trope Yaacov, "Temporal Construal", Psychological Review, 110(3), pp.403~421 (2003)
  58. Trope Yaacov, "Construal-level Theory of Psychological Distance", Psychological Review, 117(2), pp.440~463 (2010)
  59. Whitson, Jennifer A., "Lacking Control Increases Illusory Pattern Perception", Science, 322(5898), pp.115~117 (2008)
  60. Wortman, Camille. B., "Responses to Uncontrollable Outcomes: An Integration of Reactance Theory and the Learned Helplessness Model", Advances in Experimental Social Psychology, 8, pp.277~336 (1975)
  61. Zhao Xinshu., "Reconsidering Baron and Kenny: Myths and Truths about Mediation Analysis", Journal of Consumer Research, 37(2), pp.197~206 (2010)

관련 논문AI추천

이 간행물의 다른 논문 (4건)