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PR과 기업 명성의 관련성에 대한 연구 : PR 개념, 기능 및 PR팀 역할을 중심으로

A study on the relationship between PR and corporate reputation : Focus on PR's concept, funtion and the role of corporate PR team

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주제분류신문방송학

참고문헌 (32)

  1. "PR 커뮤니케이션: 체계, 수사, 비판 이론의 통합" (2003), 이화여자대학교 출판부
  2. "PR 전략론" (2000), 책과 길
  3. "Running a Public Relatins Department = PR 조직과 운영" (2003), 커뮤니케이션북스
  4. "Building blocks of corporate reputation -- social responsibility initiatives", 5(1), pp.71~74 (2002)
  5. "Corporate identity: Past, present and future" (1997), University of Strathclyde
  6. "Agenda-setting effects of business news on the public's images and opinions about major corporations", 6(1), pp.36~ (2003)
  7. "Corporate reputation: concept and measurement", 6(2), pp.109~118 (1997)
  8. "Difference between public relations and corporate social responsibility:An analysis", 26(3), pp.363~380 (2000)
  9. "Effective public relations" (2000)
  10. "Corporate reputation and competitiveness" (2003)
  11. "Media reputation as a strategic resource An integration of mass communication and resource based theories", 26, pp.1091~1112 (2000)
  12. "The term Reputation Management: Users, uses and the trademark tradeoff", 5, pp.9~18 (2002)
  13. "Creating corporate reputations: Identity, image, and performance" (2001), Oxford University Press
  14. "Excellence in public relations and communication management", pp.439~464 (1992), Lawrence Erlbaum Associates
  15. "Reputation: Realizing value from the corporate image" (1996), Harvard Business School Press
  16. "The reputational landscape", 1, pp.5~13 (1997)
  17. "Whats in a name?" (1990)
  18. "Academy of Management Journal", 33(2), pp.233~258
  19. "Corporate reputation: Seeking a definition", 6(1), pp.24~30 (2001)
  20. "Measuring the effects of corporate advertising", pp.39~50 (1977)
  21. "The effect of relationships on reputation and reputation on relationships: A cognitive, behavioral study" (2002)
  22. "What have you done for me lately? Exploring effectiveness in public relations", 9(1), pp.1~30 (1997)
  23. "Corporate communication and impression management", 27, pp.55~68 (2000)
  24. "Reputation management: The new face of corporate public relations?", 27, pp.247~261 (2001)
  25. "Public relations as relationship management A relational approach to public relations" (2000), Lawrence Erlbaum Associates
  26. "Measuring corporate reputation", 6(1), pp.31~35 (2001)
  27. "The Concept and measurement of corporate Reputation", 5(4), pp.280~301 (2003)
  28. "Defining the corporate identity construct", 5(1), pp.76~90 (2002)
  29. "Corporate reputations" (2002)
  30. "The relationship between intense media exposure and change in corporate reputation", 31, pp.33~49 (1992)
  31. "Measuring corporate reputation", 41(4), pp.371~392 (2002)
  32. "Exploring preventative roles of public relations", seoul (2002)

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