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What Affects the Public Relations Practitioners’ Job Performance?:An Application of the JD-R Model

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주제분류신문방송학

초록

<Objectives> This study examined which variables affect the practitioner’s occupational health (job burnout and job engagement) and job performance based on the job demands-resource model (Bakker & Demerouti, 2007). <Methods> This study used a survey of 205 practitioners from in-house public relations departments. <Results> The results showed that emotional demand, and career development influenced job burnout while autonomy and career development influenced job engagement. Autonomy and job engagement were found to influence job performance. <Conclusions> The study findings suggest that providing a healthy working environment full of work resources is important for increasing the effectiveness of in-house public relations departments.

Abstract

<Objectives> This study examined which variables affect the practitioner’s occupational health (job burnout and job engagement) and job performance based on the job demands-resource model (Bakker & Demerouti, 2007). <Methods> This study used a survey of 205 practitioners from in-house public relations departments. <Results> The results showed that emotional demand, and career development influenced job burnout while autonomy and career development influenced job engagement. Autonomy and job engagement were found to influence job performance. <Conclusions> The study findings suggest that providing a healthy working environment full of work resources is important for increasing the effectiveness of in-house public relations departments.

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