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A Multilevel Approach to Research in Public Relations

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주제분류신문방송학

초록

The multilevel nature of organizations calls for a more precise and elaborate methodology in public relations research. This paper introduces the multilevel analysis method from organizational research and tries to incorporate it into public relations research.

Abstract

The multilevel nature of organizations calls for a more precise and elaborate methodology in public relations research. This paper introduces the multilevel analysis method from organizational research and tries to incorporate it into public relations research.

참고문헌 (24)

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