논문KCI 등재
A Multilevel Approach to Research in Public Relations
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참고문헌
키워드
주제분류신문방송학
초록
The multilevel nature of organizations calls for a more precise and elaborate methodology in public relations research. This paper introduces the multilevel analysis method from organizational research and tries to incorporate it into public relations research.
Abstract
The multilevel nature of organizations calls for a more precise and elaborate methodology in public relations research. This paper introduces the multilevel analysis method from organizational research and tries to incorporate it into public relations research.
참고문헌 (24)
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