Elaborative Processing that Matters A Study on Factors Influencing Perceived Risks of Food and Medicine Safety
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Objectives This study explores the role of the media, interpersonal communication, and elaborative processing in shaping the public’s perceived risks of food and medicine safety in South Korea. Methods Data for this study came from a national online survey with an interview of 1,001 respondents in South Korea. Results Findings showed that watching television, using Internet news and interpersonal communication increased perceived risks. The impact of media use could be indirect because its effects disappeared after entering interpersonal communication and elaborative processing into the model. We also found the effect of interaction between the media, interpersonal communication, and elaborative processing. Most importantly, elaborative processing moderated the effects of using Internet news and social networking sites and discussing with others. Conclusions This study contributes to risk communication literature by empirically testing various factors influencing risk perceptions in South Korea, where was rarely examined.
Abstract
Objectives This study explores the role of the media, interpersonal communication, and elaborative processing in shaping the public’s perceived risks of food and medicine safety in South Korea. Methods Data for this study came from a national online survey with an interview of 1,001 respondents in South Korea. Results Findings showed that watching television, using Internet news and interpersonal communication increased perceived risks. The impact of media use could be indirect because its effects disappeared after entering interpersonal communication and elaborative processing into the model. We also found the effect of interaction between the media, interpersonal communication, and elaborative processing. Most importantly, elaborative processing moderated the effects of using Internet news and social networking sites and discussing with others. Conclusions This study contributes to risk communication literature by empirically testing various factors influencing risk perceptions in South Korea, where was rarely examined.
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