대형 오피스빌딩의 부동산 자산관리서비스가 임차 구성원 만족도에 미치는 영향분석 - 그랑서울과 FKI타워를 중심으로

Abstract

Fierce competition to attract tenants due to the oversupply of office buildings, which began from the late 2000s, was a turning point toward sharply lowering the value of lease and placing emphasis on the tenant-friendly management such as tenant service brand development. Though many large office buildings were supplied, precedent studies mainly dealt with small- and medium-sized buildings or medium- and large-sized buildings. Focusing on new large office buildings, this study reflected the item of space image, which was one of their major management items. The research process is as follows: Preliminary factors were selected through F.G.I and Delphi survey of experts in the real estate asset management industry. And as a result of conducting a tenant survey and factor analysis, a total of 6 factors were derived, and then a regression analysis on them was carried out. As a result, it was shown that the influence of space image management was the greatest, being followed by work environment management, common area management, safety management, amenities management and personnel management. This study is different from precedent studies in that it newly reflects a factor of space image that large buildings intensively manage. Besides, this study is significant because it was verified that the space image management such as buildings' exterior appearance in large office buildings in the asset management service had the largest effect on tenant satisfaction.