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4차산업 기술 중소기업의 비즈니스모델혁신: 비전, 조직체계, 기업가지향성의 역할과 환경풍요성의 조절효과

The 4th Industrial Revolution-relevant Technology SMEs and Their Business Model Innovation: Roles of Strategic Vision, Organizational Architecture, and Entrepreneurial Orientation and the Moderation of Environmental Munificence

이주연|박태경
기업가정신학회 (Academy of Entrepreneurship)|2023.09|기업가정신연구 (Journal of Entrepreneurship Studies)|제4권 제2호|pp. 1-28|DOI https://doi.org/10.22815/JES.2023.4.2.1

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키워드

조직체계Firm performance기업성과기업가지향성Entrepreneurial orientation비전제시비즈니스모델혁신Business model innovationStrategic visionOrganizational architecture

초록

본 연구는 사내기업가정신전략을 구성하는 비전, 조직체계, 기업가지향성의 세 가지 차원과 비즈니스모델혁신, 그리고 기업성과 간의 관계를 실증분석하고, 나아가 사내기업가정신전략의 하위 차원들이 비즈니스모델혁신에 영향을 미치는 데 있어 환경풍요성의 조절효과를 검증하는 데 그 목적이 있다. 연구변수들에 대한 문헌고찰을 통해 연구가설을 설정하고, 한국청년기업가정신재단이 실시한 「2022 기업가정신 실태조사 – 기업편」에서 수집된 총 301개 중소기업의 설문응답자료를 바탕으로이를 검증하였다. 분석 결과, 비전, 조직체계, 기업가지향성은 모두 비즈니스모델혁신에 정(+)의 영향을 미치는 것으로 나타났다. 또한 비즈니스모델혁신은 기업성과를 긍정적으로 향상시키는 것으로 확인되었다. 환경풍요성은 비전제시 및 기업가지향성과 비즈니스모델혁신 간의 관계에서 유의한 부(-)의 조절효과를 가지는 것으로 확인된 반면, 조직체계와 비즈니스모델혁신 간의 관계에서는 유의한 결과가 나타나지 않았다. 이러한 결과는 기업성과 제고에 기여하는 비즈니스모델혁신을 강화함에있어 사내기업가정신전략이 효과적인 수단이 될 수 있음을 보여준다. 아울러 4차산업혁명으로 대표되는 산업환경의 급격한 변화 속에서 자원제약적인 중소기업일수록 전략적 비전과 기업가지향성을 함양하는 데 집중한다면 비즈니스모델혁신을 성공적으로 달성할 수 있음을 시사한다.

Abstract

This study aims to examine the causal link among three constructs of corporate entrepreneurship strategy – an entrepreneurial strategic vision, organizational architecture, and entrepreneurial orientation -, business model innovation, and performance, with a focus on the moderating effect of environmental munificence. Building on literature review regarding key constructs, hypotheses are developed and tested using data collected from 301 small and medium sized venture firms. The data are based on the 2022 Factual Survey of Entrepreneurship (Firm level) conducted by Korea Entrepreneurship Foundation. Results show that the three constructs of corporate entrepreneurship strategy are found to have a significantly positive effect on business model innovation, which sequentially affects the outcome. The environmental munificence has a significantly negative moderating effect on the association between both the strategic vision and entrepreneurial orientation and business model innovation, while having a non-significant impact on the link between organizational architecture and the innovation. These results indicate that the corporate entrepreneurship strategy can serve as a useful means which contributes to the performance-oriented business model innovation. The findings imply that, in a fast-changing business environment by the 4th industrial revolution, resource-constrained small and medium-sized firms should focus on a strategic vision and entrepreneurial orientation to have the innovative business model.

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