경영자 혁신DNA와 혁신 : 환경 적합성
COE’s Innovation DNA and Innovation : Fit of Environment
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초록
기업가정신이론을 비롯하여 많은 혁신이론들이 경영자의 혁신능력을 혁신의 출발로 보고 있다. 본 연구는 경영자의 혁신DNA라는 역설적 은유를 통해 혁신에 미치는 영향과 환경의 적합성 관계를 규명함으로써 학습과 노력에 의해 후천적으로 혁신역량을 높일 수 있는 구체적인 방향을 모색하는데 목적을 두고 있다. 이를 위해서 대구경북 110개 제조기업을 대상으로 자료를 수집하여 실증분석을 하였다. 실증분석 결과 혁신DNA는 혁신에 전반적으로 긍정적인 영향을 미치는 것을 확인하였다. 특히 발견DNA는 실행DNA보다 제품전략에 더 강하게 작용하는 반면에, 실행DNA는 공정혁신에 더 강하게 작용하는 것으로 나타났다. 혁신DNA와 환경의 적합성에 따른 혁신의 영향의 경우, 발견DNA와 기술격변성은 상호적합성을, 시장격변성은 보완적합성을 통해 제품혁신을 강화하는 것으로 나타났다. 실행DNA와 시장격변성의 상호적합성을 통해 공정혁신을 강화시키는 것으로 나타났다.
Abstract
Most innovation related theories including entrepreneurship theory regard the CEO’s innovative competencies as the starting point of innovation. The study was investigated the relationship between CEO’s innovation DNA and Innovation and the effects of environmental fit in their relation. For the empirical test, the sample was collected from 110 manufacturing companies in Daegu and Gyeongbook region. The results as follows: First, Innovation DNA has generally significant positive effect on innovation. The effect of discovery DNA is stronger than operating DNA to the product innovation, but the operating DNA stronger than the discovery DNA to the process innovation. The fit between CEO’s innovative DNA and exogenous environmental turbulence make a strength innovation. The supplementary fit between discovery DNA and technology turbulence and complementary fit between discovery DNA and market turbulence reinforce product innovation. Process innovation were strengthen by the complementary fit between operating DNA and market turbulence.
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