Analyzing the Changing Social Meanings of Denim Jeans Through Media framing: Focused on The New York Times Articles
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This study explores the reconstruction of denim jeans' social meaning within the social and cultural context of the 21st century, as evidenced by articles published by The New York Times. Employing a framing theory as a methodological framework, a comprehensive analysis was conducted on a set of 135 articles, which were then categorized into six distinct frames: economic outcomes, identity, human interest, morality and responsibility, conflict, and health. The study's findings reveal that the frames of economic outcomes and identity appeared most frequently, indicating that denim was predominantly portrayed as a medium for economic value and individual self-expression. Furthermore, it was ascertained that social and cultural shifts during particular epochs exerted influence on the symbolism and consumption patterns of denim jeans. Key trends, including premiumization, customization, sustainability, reinterpretation of vintage, and the pursuit of inclusivity and diversity, demonstrate that denim embodies not only economic and ethical significance but also cultural value. This study offers a novel perspective on the social meanings of contemporary fashion items through denim, thereby contributing to the expanding body of knowledge in fashion and consumer culture research.
Abstract
This study explores the reconstruction of denim jeans' social meaning within the social and cultural context of the 21st century, as evidenced by articles published by The New York Times. Employing a framing theory as a methodological framework, a comprehensive analysis was conducted on a set of 135 articles, which were then categorized into six distinct frames: economic outcomes, identity, human interest, morality and responsibility, conflict, and health. The study's findings reveal that the frames of economic outcomes and identity appeared most frequently, indicating that denim was predominantly portrayed as a medium for economic value and individual self-expression. Furthermore, it was ascertained that social and cultural shifts during particular epochs exerted influence on the symbolism and consumption patterns of denim jeans. Key trends, including premiumization, customization, sustainability, reinterpretation of vintage, and the pursuit of inclusivity and diversity, demonstrate that denim embodies not only economic and ethical significance but also cultural value. This study offers a novel perspective on the social meanings of contemporary fashion items through denim, thereby contributing to the expanding body of knowledge in fashion and consumer culture research.
참고문헌 (71)
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