기업의 브랜드 디자인 컬러와 이미지에 관한 연구 연구 -인터브랜드 선정 2009 세계 100대 기업을 중심으로-

Abstract

Most people who live in contemporary society, wear Levies instead of jean and they take Louis Vuitton instead of just a bag also they prefer to drink Star bucks Coffee instead of coffee. Nowadays, people do not buy a normal product, actually, they care about brand name or brand reputation more. It means that people spend money to brand name. Consequently, management of corporations has been changing productor to consumerism that most contemporary corporations are focusing on this part. For providing impressive identity of corporation to clients, corporations strives to be distinguished among another competitors with powerful corporation’s identity. Therefore, corporations put much effort to come up with a consistent design. Design characteristic of the corporation effect to customers to visualize through emotional color and image. Corporation’s credibility can let customer buy products through positive image. this phenomenon can deliver information of the product to people with emotional connection so that it more emphasized in business. Especially, the specific color remind people of the corporation among many elements in design during research. Furthermore, a definite brand C.I and color do not just promote a corporation, it should consider a corporation’s own property and must be differentiated from other corporations. Therefore, a cooperation should put more effort for improving their consumer preferences also it expect perform customer's transaction.