30대~60대 기혼 여성의 연령집단별 침구류 사용실태, 디자인 선호도 및 구매행동에 대한 연구

Abstract

The purposes of this study were to investigate actual use, design preference, and purchasing behaviors of bedding among married women in their 30s to 60s, and to determine the differences by age groups on these variables. The subjects were 623 married women and the research method was survey. The data were analyzed by descriptive statistics, cross tab analysis, multiple response analysis, ANOVA, and Duncan’s multiple range test, using SPSS program. The results were as follows. First, on the actual use of bedding, the possession quantity of the bed cover and mattress was 2~4 while bedclothes and pillow was 7∼8. The period of use of bedding was about 2∼4 years and the frequency of washing was about 2∼3 times a month. Second, married women generally preferred white and pastel tones, floral patterns, cotton fabrics, and a clean and comfortable image on bedding designs. Third, on the purchasing behaviors of bedding, married women considered functional damage and health & sanitary aspects as important purchase purposes. The most important selection criterion was fabric. Price, tactility, functionality, and manageability were also important criteria. Married women generally used the internet and store displays as important information sources, and considered bedding specialty stores as important purchase places. They generally spent about 200,000∼300,000 won a year to purchase bedding. Fourth, the actual use, design preference, and purchasing behaviors of bedding showed many differences by age group. Therefore, it is needed to establish product development and marketing strategy of bedding, considering customers’age variable.