전자책 이용활성화를 위한 이용행태 조사연구―수용자 의견 조사를 중심으로

Abstract

This research is a study on the usage behavior for electronic book activation. Did survey research to audiences with usage experience of electronic book. Self-report of audience investigated population statistical variables, electronic book usage’ frequency, purchase charge of electronic book, utilization motivation of electronic book, contents satisfaction of electronic book improvement for electronic book activation examined. Conclusions of the study are as follows: First, among 5 electronic book' motives of use affected electronic book' usage that motive of use' habit/conversation, motive of use' utilization, motive of use' information/knowledge, motive of use' amusement/rest is following. Only motive of use' utilization was expose that cause effect that is positive to electronic book purchase expense. Second, Only a literature connection book and a cultural book except literature among contents gratifications of 7 Electronic book affected positive electronic book' usage degree. Only gratification affected positive electronic book purchase expense at practical book usage degree. Third, Among 7 activation ways of electronic book, electronic book awareness improvement and level elevation of contents affected positive electronic book usage. Only reduction of the charge of electronic book and contents diversification affected.