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SNS Usage Behavior in Higher Education Students from Nigeria and Korea

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Currently, the rapid expansion in Internet access, especially access to social networking sites, provides numerous options and channels for people to express themselves and communicate with others more conveniently. The aim of this study is to examine the relationships among social support, social connectedness and SNS usage in both Asian and African higher education students, specifically students in Korea and Nigeria. Based on the study's findings, we developed guidelines for SNS providers on how to maximize rates of use. We also analyzed the social needs of higher education students and how these needs can be better supported through the use of SNS. Social support was separated into 4 categories: informational support, emotional support, instrumental support and belonging support. In addition, social connectedness was further divided into frequency of interaction, member closeness and network size. A comparison analysis was performed on survey results from the two countries. The results indicated a strong and significant relationship between social connectedness, social support and SNS usage in Korea, while no relationship between social connectedness and SNS usage was found in Nigeria.

Abstract

Currently, the rapid expansion in Internet access, especially access to social networking sites, provides numerous options and channels for people to express themselves and communicate with others more conveniently. The aim of this study is to examine the relationships among social support, social connectedness and SNS usage in both Asian and African higher education students, specifically students in Korea and Nigeria. Based on the study's findings, we developed guidelines for SNS providers on how to maximize rates of use. We also analyzed the social needs of higher education students and how these needs can be better supported through the use of SNS. Social support was separated into 4 categories: informational support, emotional support, instrumental support and belonging support. In addition, social connectedness was further divided into frequency of interaction, member closeness and network size. A comparison analysis was performed on survey results from the two countries. The results indicated a strong and significant relationship between social connectedness, social support and SNS usage in Korea, while no relationship between social connectedness and SNS usage was found in Nigeria.

참고문헌 (63)

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