팬데믹시대 선호되는 아이메이크업 이미지에 관한 연구
A Study on Preferred Eye Makeup Images in the Pandemic Era
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This study attempted to investigate the trend of eye makeup which has drawn more attention after people started to wear a mask in the pandemic era. For this, 4 most common eye makeup images were suggested, and a questionnaire survey was performed against a total of 398 women in their 10-50s living in Seoul & Gyeonggi, Gwangju & Jeolla and Jeju. The collected data were analyzed by frequency analysis and cross-tabulation analysis, using SPSS 21.0, and the results found the followings: In the advent of the COVID-19 pandemic, lip makeup has been skipped while eye makeup has been more emphasized. In terms of a preferred eye makeup image, ‘natural (57.8%)’ was the highest, followed by ‘classic (24.6%)’, ‘cute (13.1%)’ and ‘sexy (4.5%)’. In other words, a natural image was most preferred. As the COID-19 pandemic becomes a prolonged crisis, more people started to recognize the importance of eye makeup. In fact, 70.4% were positive about the trend and future of eye makeup.
Abstract
This study attempted to investigate the trend of eye makeup which has drawn more attention after people started to wear a mask in the pandemic era. For this, 4 most common eye makeup images were suggested, and a questionnaire survey was performed against a total of 398 women in their 10-50s living in Seoul & Gyeonggi, Gwangju & Jeolla and Jeju. The collected data were analyzed by frequency analysis and cross-tabulation analysis, using SPSS 21.0, and the results found the followings: In the advent of the COVID-19 pandemic, lip makeup has been skipped while eye makeup has been more emphasized. In terms of a preferred eye makeup image, ‘natural (57.8%)’ was the highest, followed by ‘classic (24.6%)’, ‘cute (13.1%)’ and ‘sexy (4.5%)’. In other words, a natural image was most preferred. As the COID-19 pandemic becomes a prolonged crisis, more people started to recognize the importance of eye makeup. In fact, 70.4% were positive about the trend and future of eye makeup.
참고문헌 (26)
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