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Examination of Previously Published Data to Identify Patterns in the Social Representation of ‘Hearing Aids’ Across Countries

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Societal factors seem to exercise a strong influence on hearingaid uptake, use, and satisfaction. In particular, knowledge, perception, and attitude ofpeople will have bearing towards their and others health behavior and decisions. The currentstudy aimed at understanding the perception of hearing aids by adults belonging to the generalpopulation in different countries. Subjects and Methods: The study employed a crosssectionaldesign. A sample of 404 adults from India, Iran, Portugal, and the United Kingdomwere recruited by relying on a convenience sampling. Previously published data was re-analyzedbut it was applied for different approach. Free association task was used to collect thedata. They were asked to provide up to five words or phrases that come to mind when thinkingabout “hearing aids.” The data was initially analyzed based on qualitative content analysis. This was followed by quantitative cluster analysis and chi square analysis. Results: The contentanalysis suggested 39 main categories of responses related to hearing aids. The clusteranalysis resulted in five main clusters, namely: 1) positive attitude, 2) external factors, 3) hearingaid use and satisfaction, 4) etiology, and 5) benefits and limitations of technology. A fewdemographic factors (i.e., education, occupation type, country) showed association with differentclusters, although country of origin seemed to be associated with most clusters. Conclusions:The study provides us with unique insights into the perception of hearing aids bythe general public, and additionally, the way demographic variables may influence these perceptions.

Abstract

Societal factors seem to exercise a strong influence on hearingaid uptake, use, and satisfaction. In particular, knowledge, perception, and attitude ofpeople will have bearing towards their and others health behavior and decisions. The currentstudy aimed at understanding the perception of hearing aids by adults belonging to the generalpopulation in different countries. Subjects and Methods: The study employed a crosssectionaldesign. A sample of 404 adults from India, Iran, Portugal, and the United Kingdomwere recruited by relying on a convenience sampling. Previously published data was re-analyzedbut it was applied for different approach. Free association task was used to collect thedata. They were asked to provide up to five words or phrases that come to mind when thinkingabout “hearing aids.” The data was initially analyzed based on qualitative content analysis. This was followed by quantitative cluster analysis and chi square analysis. Results: The contentanalysis suggested 39 main categories of responses related to hearing aids. The clusteranalysis resulted in five main clusters, namely: 1) positive attitude, 2) external factors, 3) hearingaid use and satisfaction, 4) etiology, and 5) benefits and limitations of technology. A fewdemographic factors (i.e., education, occupation type, country) showed association with differentclusters, although country of origin seemed to be associated with most clusters. Conclusions:The study provides us with unique insights into the perception of hearing aids bythe general public, and additionally, the way demographic variables may influence these perceptions.

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