User Preferences Related to Multimedia Elements of a Mobile Application to Prevent Diabetes
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Objectives: To understand user preferences related to the characteristics of an application that promotes and provides educationon healthy habits to correctly design multimedia elements. Methods: We conducted a comprehensive qualitative studywith a hermeneutical strategy, which gathered information using well-researched questions that were posed to focus groupsconsisting of 32 participants. These participants were asked for opinions related to multimedia elements to display educationalmessages about physical activity and healthy eating in a mobile application. There were three analysis categories ofmultimedia elements: text, visual elements, and audio elements. Results: The majority of the participants, 93.75%, were in thelow socioeconomic stratum; 68.75% are in a civil union with their partner; 53.12% completed or failed to complete secondaryschool, and 68.75% were housewives. Based on the qualitative results, we found that mobile applications become mediatingtools that support the adoption of actions that tend to improve lifestyles and increase knowledge about proper nutrition andphysical activity. Text messages used in mobile applications should promote healthy habits and remind users of their benefits. Images and videos should be accompanied by text and audio to provide greater clarity regarding recommendations of healthyhabits. Conclusions: Technology must provide accessibility and coverage opportunities, while meeting the needs and expectationsof users. It should facilitate primary health intervention through education to transform unhealthy behaviors andgenerate lifestyles that improve the health of the user and their family context.
Abstract
Objectives: To understand user preferences related to the characteristics of an application that promotes and provides educationon healthy habits to correctly design multimedia elements. Methods: We conducted a comprehensive qualitative studywith a hermeneutical strategy, which gathered information using well-researched questions that were posed to focus groupsconsisting of 32 participants. These participants were asked for opinions related to multimedia elements to display educationalmessages about physical activity and healthy eating in a mobile application. There were three analysis categories ofmultimedia elements: text, visual elements, and audio elements. Results: The majority of the participants, 93.75%, were in thelow socioeconomic stratum; 68.75% are in a civil union with their partner; 53.12% completed or failed to complete secondaryschool, and 68.75% were housewives. Based on the qualitative results, we found that mobile applications become mediatingtools that support the adoption of actions that tend to improve lifestyles and increase knowledge about proper nutrition andphysical activity. Text messages used in mobile applications should promote healthy habits and remind users of their benefits. Images and videos should be accompanied by text and audio to provide greater clarity regarding recommendations of healthyhabits. Conclusions: Technology must provide accessibility and coverage opportunities, while meeting the needs and expectationsof users. It should facilitate primary health intervention through education to transform unhealthy behaviors andgenerate lifestyles that improve the health of the user and their family context.
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