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レコメンデーションシステムの継続利用に関する研究

Research on the Continued Use of Recommendation Systems

楊炎坤
일본연구센터 (The Japan Center)|2024.03|차세대 인문사회연구 (The Journal of Next-Generation Humanities and Social Sciences)|제20호|pp. 59-83

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참고문헌

키워드

Perceived UsefulnessMotivations期待確信モデル(Expectation Confirmation Model)動機(Motivations)有用性の知覚(Perceived Usefulness)Expectation Confirmation ModelCognitive SatisfactionEmotional Satisfaction

초록

本研究では、期待確信モデル（ECM）を理論的背景として、オンラインショッピングに関するレコメンデーションシステムの継続利用意向の形成メカニズムを明らかにした。第一部分では有用性の知覚に対する外生変数（功利的動機と快楽的動機）の関係を確認した。第二部分では、有用性の知覚がユーザーの認知的、情緒的満足度に及ぼす影響を検証した。有用性の知覚は認知的満足度と情緒的満足度、およびユーザーの継続利用意向に強い正の影響を与えることが明らかとなった。

Abstract

This study, grounded in the Expectation Confirmation Model (ECM), elucidated the formation mechanism of the continued intention to use recommendation systems for online shopping. In the first part, we examined the relationship between external variables (utilitarian motivation and hedonic motivation) and the perceived usefulness. In the second part, we verified the impact of the perceived usefulness on users' cognitive and emotional satisfaction. It was found that the perception of usefulness has a strong positive influence on cognitive satisfaction, emotional satisfaction, and users' continued intention to use.

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