미용실 LOHAS 이미지가 고객만족에 미치는 영향
The Customer Satisfaction by LOHAS Images in Beauty Salons
0
조회
0
다운로드
1
인용
0
참고문헌
키워드
초록
This report was not only shown effect factors of perceived values and customer satisfaction included LOHAS images but also the relationship of LOHAS images, perceived values and a customer satisfaction in the beauty salons. This data were obtained and analyzed from 373 customers in the beauty salons where were located in the Seoul area using self-reported method. The summarized result was as follows, the first, it was shown that the perceived values, LOHAS image, the intuitive value and the customer satisfactory degree were higher in men than women and increased as high age range and high income group in the demographic property. As a analytical result of the perceived values of beauty salon, the satisfaction of re-visiting was prior, comfort as against payment and the mind that the paid money was not precious. The LOHAS image was organized with environmental property, the maintenance of the customer and the using of the continuos materials. Also it was shown that all customers sympathized the perceived value.
Abstract
This report was not only shown effect factors of perceived values and customer satisfaction included LOHAS images but also the relationship of LOHAS images, perceived values and a customer satisfaction in the beauty salons. This data were obtained and analyzed from 373 customers in the beauty salons where were located in the Seoul area using self-reported method. The summarized result was as follows, the first, it was shown that the perceived values, LOHAS image, the intuitive value and the customer satisfactory degree were higher in men than women and increased as high age range and high income group in the demographic property. As a analytical result of the perceived values of beauty salon, the satisfaction of re-visiting was prior, comfort as against payment and the mind that the paid money was not precious. The LOHAS image was organized with environmental property, the maintenance of the customer and the using of the continuos materials. Also it was shown that all customers sympathized the perceived value.
참고문헌 (17)
- 길미선, "미용실 이용고객에 대한 서비스 개선방안 및 만족도에관한 연구", 석사, pp.2007
- 류 훈, "미용서비스 품질에 대한 고객만족이 점포몰입에 미치는 영향", 석사, pp.2007
- 박종순, "미용서비스에 대한 고객만족과 점포. 충성도 및 구전활동", 석사, 의상학과, pp.2005
- 서남미, "웰빙트랜드(Well-being Trend)가 건강 지향적 소비행동에 미치는 영향에 관한 연구", 석사, pp.2004
- 이미란, "컨벤션의 이미지, 지각된 서비스 질, 관여도, 지각된 가치가 고객만족과 고객충성도에 미치는 영향", 관광·레저연구, 17(2), pp.61~78 (2005), 한국관광.레저학회
- 이학식, "서비스품질과 서비스 가치", 한국마케팅저널, 1(2), pp.77~78 (1999)
- 주현식, "로하스(LOHAS)한류가 국가 및 관광 이미지, 한국에 대한태도, 방문의도에 미치는 영향", 관광학연구, 31(4), pp.305~324 (2007), 방문의도에 미치는 영향요인에 관한 연구.관광학 연구 31(4):32
- KOTRA-해외조사팀, "LOHAS시대-그린마케팅이 키워드", KOTRA-해외조사팀, ~ (2005)
- 한국로하스협회(주)사단법인, "LOHAS Journal", 한국로하스협회(주)사단법인, ~ (2005)
- 2008년환경정책실천계획, "환경부", 환경부, ~ (2008)
- Bolton RN, "A multistage model of customers’ assessment of service quality and value", Journal of Consumer Research, 541, pp.69~82 (1991)
- Churchill GA Jr, "A paradigm for developing better measures of marketing constructs", Journal of Marketing Research, 16(1), pp.64~73 (1979)
- Lee M, "Consumer evaluations of fast-food services: a cross-national comparison", Journal of Services Marketing, 11(1), pp.39~52 (1997)
- MacDougall GHG, "Customer Satisfaction with Services:putting perceived value into the equation", Journal of Services Marketing, 14(5), pp.392~410 (2000)
- Parasuraman A, "The impact of technology on the qualityvalue-loyalty chain: a research agenda", Journal of the Academy of Marketing Science, 28(1), pp.168~174 (2000)
- Steve F, "LOHAS market research review: marketplace opportunities abound", The Natural Marketing Institute (NMI), 15(1), pp.25~45 (2005)
- Swinyard W, "Segmentation and Retail Markets: Promises and Prospects for Two Methods", ACRA, 18~ (1986)